How To Effectively Import Micro-Blog Into Shoe Enterprises' New Marketing Point
With the growing influence of micro-blog,
Micro-blog marketing
It has also attracted the attention of many enterprises.
Now many Chengdu enterprises do marketing programs, they will ask to promote micro-blog to join them.
The communication effect of micro-blog is very intuitive, and the number of forwarding and comments is clear at a glance.
According to research data, China's micro-blog users have exceeded 300 million, accounting for 61% of China's Internet users. This natural media attribute and low cost operation have allowed more and more shoe companies to join micro-blog, promoting micro-blog's corporate culture, promoting products and handling crisis public relations through micro-blog.
Below we take shoes industry as an example to analyze.
Micro-blog marketing is a double-edged sword.
Low threshold, low cost, wide coverage, the charm of micro-blog marketing has been numerous.
Shoe enterprises
Especially the small and medium-sized shoe enterprises.
In the market, a new special training camp for micro-blog marketing is emerging today. It is specifically aimed at how small and medium shoe enterprises can publicize their corporate image through micro-blog and expand their training.
As we all know, micro-blog marketing has to produce value, its foundation is fans, only a certain amount of fans can carry out micro-blog marketing, of course, the fans here are not zombies, but are really interested in the potential users of enterprises.
Especially for the official micro-blog, it is the best and the most effective way to attract fans through planning activities, not only through activities.
brand
The exposure rate can also mobilize the enthusiasm of fans, narrow the distance between consumers and shape a good corporate image.
In the process of micro-blog marketing, we must grasp the degree.
Many micro-blog do not grasp the proportion of original micro-blog and marketing micro-blog. They feel that they are always advertising and have little useful information.
Over time, your fans will cancel your attention and lose a marketing target.
Micro-blog marketing has become a hot topic. How to effectively promote micro-blog in the next stage will become a problem for more marketing departments.
Rational introduction of micro-blog marketing
Enterprises should regard micro-blog marketing as a long-term job, set up a special group to take charge of official micro-blog seriously, not only update content everyday, interact with fans, but also plan various activities at random to attract fans' attention.
The update of micro-blog's content is a technical activity, and it is difficult to grasp. Therefore, enterprises should attach great importance to micro-blog's content. If done well, it will be very effective to enhance the brand image and sales performance of enterprises. If we do not take seriously the update of micro-blog's content, we may have the opposite effect.
In this regard, enterprises should release information from multiple angles. In addition to publishing related news and products of enterprises, they should also release some interesting, active, warm, warm and blessing information and increase interaction and communication with fans. Besides, micro-blog's official recognition is the top priority of marketing, which is extremely important for gaining user trust and expanding brand awareness.
Admittedly, the power of micro-blog's communication is endless. Therefore, shoe companies should also rebate members on micro-blog to meet some of the needs of fans, so that fans can rely on enterprises, thereby opening up a new blue ocean for more micro-blog marketing of shoe enterprises.
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