56 Pairs Of Chinese Embroidery Shoes, Which Gather Elements Of All Nationalities In China, Appear In Chengdu.

National totem, 56 national records, ancient civilization and modern times

In combination, embroidery is embroidered on the shoes by Shu embroidery.

10, a local family in Chengdu.

In the exhibition hall, 56 pairs of Chinese elements are collected.

Appearance, or fresh or simple, showing the Chinese culture on the toe.

56 the shoes of the two national elements are from Chengdu local shoe making enterprise AI min International Co., Ltd., the Sheme brand owned by the company is the first brand in Sichuan footwear manufacturing industry to go abroad and first registered abroad.

In the exhibition hall of the company, a pair of national element shoes are displayed. They are classified according to their functions and are distinguished by national elements.

For example, a pair of high heeled shoes called "flame dance" contains the elements of the Yi nationality, which are black as a whole, and the Yi nationality's flicker pattern is used in the heel. The design of a pair of shoes called "Ling Han" is inspired by Li nationality, and the toe of the shoe is rhomboid, which is simple and comfortable.

And these patterns are all stitch up with embroidery and embroidery.

"In 2015, when we walked South Silk Road, we saw many people's tattooed and cultural signs along the way, and we thought of them as the design of shoes."

Liu Qiongying, chairman of AI min International Limited, said that they had the idea of designing national element shoes on the South Silk road trip, so they collected the tattoo case while walking, and later they were still looking for it in the whole country.

Embroidery operation of two Shu embroidery mother's tattoo cases

The Sheme brand design team has left behind the footprints of the 1000 family Miao village in Guizhou, the hinterland of Sichuan's great Liangshan and the shore of Yunnan's Nu River. In order to find a tattoo case, they often stay there for several days to get an inspiration.

"When we went to Liangshan, some mountain roads were not in good condition, so we could only ride on horses to find an inspiration."

Liu Qiongying said that the whole design team spent six months in the design and collection of the national element shoes, and then spent four months to produce shoes.

In the process of shoemaking, the stripes on shoes are embroidered by Shu embroidery artists.

Xiu Niang is mainly composed of inheritors of Shu embroidery, and they are also assigned to rural women in Dujiangyan and Pixian villages in Chengdu.

After the entry of ethnic shoes to the market, every pair of shoes is sold, and AI min international will take 100 yuan to train poor family mothers and make them a signed handcraftsman of sheme, which can not only take care of family income, but also inherit the embroidery craft.

In recent years, the sheme brand has focused on the "Chinese style" elements, and has successively created a series of works such as pine, bamboo, chrysanthemum, orchid, lotus, Peony Pavilion, autumn water, Book of Songs and so on. At the same time, it focuses on the perfect combination of Chinese traditional handcrafted crafts, such as Shu embroidery, leather binding, jade mosaic and the latest international fashion trend.

"I used to make a pair of high heels for my dreams. Now our team is from five countries. There are four languages, and one thing we do together is to make a pair of shoes for women."

Liu Qiongying said, rooted in traditional Chinese culture, and at the same time with the international top design masters, Chinese products can go farther and go wider.

In the 80s of last century, when Liu Qiongying was attending a student reunion, he could not find the idea of shoemaking because he could not find his high heel shoes.

In the past thirty years, Liu Qiongying's entrepreneurial track, like the first generation of entrepreneurs in China, has sold his products on bicycles and has gone abroad to seek partners in order to open the market.

Liu Qiongying used to sell products. Now she is more willing to promote Chinese culture. She hopes that 56 pairs of shoes made of national elements combined with Shu embroidery can go abroad to display and let more people know about Chinese products, Chinese design and Chinese brands.

"Now China's traditional enterprises have a tight encirclement, one is to concentrate on their own brand, the other is to narrow down manufacturing, strengthen design and increase patents."

Liu Qiongying said that China's traditional industries have become the key nodes of pformation, and entrepreneurs should also have an international perspective while absorbing traditional culture.