Offer Advice. What Is Good Advertising?
解决方案一：薯片“奇多”出位
The cheetah, a cheek and friendly "cheedo" mascot, has recently changed its face in Chester. In an advertisement with a real person, he wore dark glasses, and his new accent was low and furtive. In fact, the United States, which has a deeply rebellious cultural tradition, has never seen such gimmicks in the commercial field. This is not the first rebellious advertisement, but it reflects the driving force behind the market. For reading the full text, please click here.
解决方案二：广告的灵魂在于创意
Now we can't just care about making 60 or 30 seconds of TV commercials. What we need now is creativity, putting consumers first and starting with improving store shopping experience. For reading the full text, please click here.
解决方案三：有效广告九原则
It seems a little pediatrician to launch the right product to the right audience. However, many companies believe that if advertising is excellent, it is enough to sell any product to anyone. This is a big mistake.
The author of Breakthrough Advertising is Eugene Schwarz Eugene, who wrote in the book: "advertising itself does not make the audience desire to produce products. It can only focus on the consumption desire of the audience to a specific product." (Eugene) The task of advertising copy is to inspire and guide desire rather than to create desire. For reading the full text, please click here.
解决方案四：中国企业再掀航天营销热
In July 8th, the China space foundation held a "PEAK renewal Partner Conference on China's aerospace industry" in Guangzhou, and PEAK continued to enjoy the title of the only "Chinese aerospace partner" in the sports clothing industry by the China Space fund, and the "PEAK" sports shoes and sportswear continued to obtain "China's spaceflight designated sports shoes and sportswear". According to the briefing, this is the first time that PEAK has pioneered the two signing of the China Aerospace foundation in many space partners, thus lifting the space marketing boom of Chinese enterprises. For reading the full text, please click here.
解决方案五：博客广告的新玩法
With the increasing influence of the Internet on public life, the proportion of network marketing in enterprise marketing is also expanding. In 2007, the third quarter earnings report from the four portals revealed that the third quarter advertising revenue of the four major portals had exceeded the 100 million US dollar mark, reaching 108 million US dollars. In the eyes of many advertisers, the Internet is only a generalization and marketing platform. Especially for some large portals, it is difficult to achieve precise marketing in the true sense. Therefore, outside the mass media, narrower communication has gained increasing popularity among advertisers, such as blog advertising, which has become the new favorite of precision marketing. For reading the full text, please click here.
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