Men Do Sales Because They Are Women Oriented.

Over the years, influenced by the theory of marketing experts, the marketing theory of "consumer centred" has been highly regarded as a God and high provider.

In fact, in 98/99 years, I was in charge of a brand men's clothing in Hangzhou straight shop, has found a phenomenon, that is, women for men to buy more clothing, and then men and women to buy clothes, and then more, and then a man to the shop, as long as the guide shopping Mademoiselle soup to the road, men absolutely obedient pay money.

Later, it was found that the more beautiful the shopping guide, the worse the business, and began to think that the shopping guide was too cold and colourful, and the effect was not very good after changing the MM with high affinity. In short, the more beautiful women in the shop, the worse the business.

The chances of a man coming to a store are about 20%.

Men have a shopping chance of about 5%, and most of them are under the age of 25.

The probability of shopping with a lady (or a lady with a man) is about 60%.

The chance of shopping alone is about 10%.

The shopping chance for women is about 5%.

Men and women have a good chance of shopping in a large group of shops, with a minimum turnover rate of 5%.

This data is a comprehensive parameter of the three stores. A single area does not represent the whole country, but it can be found in a single spot, and it is believed that the data in the whole country are also much smaller.

From the above data, we can see that women directly or indirectly determine the proportion of men's clothing business accounted for about 75% of the proportion.

　　再来分析一下男士的着装购买心理因素：

First, most men buy clothes actually do not have many opinions, but they are sensitive to price.

Two, in terms of dress aesthetics, 90% of men will think that women are more aesthetically dressed, so they will rely more on their wives or girlfriends' choices when they buy.

Three, men dress on the one hand is the need for social interaction, but privately will be more willing to show themselves as props to the opposite sex. They all say that women are pleased with themselves. In fact, men will express themselves in order to please the opposite sex. Therefore, only one of the clothes is good or bad.

Four, most men do not care much about their appearance. They do not have much enthusiasm for clothes. Instead, women are gifted in this field. When they look at their faces, they will not forget the appearance of the other half, especially after marriage.

Five, when a man and a beloved woman are together (lovers or lovers), the only thing left is obedient.

To sum up, do you say that the decision to sell men's clothing is not a woman? Let me say that women are the main customers of men's clothing.

Now return to the theme: Men's clothing sales - women oriented!

　　如何开展?

First, advertising campaigns should be aimed at women, and advertisements should make women heartbeat. The spokesmen of images should have the destructive power of young women. Women will fantasize that if their men wear this dress, they will become pan an second.

Two, while emphasizing the atmosphere and masculinity, the store design should take into consideration women's aesthetic standards. Attracting women into stores is much more useful than attracting men.

Three, rest area must focus on women's preferences, remove the ashtray, change fruits and delicious chocolates / snacks / sweets, etc.

Four, the VCD of the store can play a lot of information about women's fashion, such as makeup / Beauty / health / fashion, etc. similarly, the reading area in the rest area should also put more women's books.

Five, the focus of shopping guide should be pferred to women. Using the brush of "praise" and "identity" to do well in the relationship between shopping guide and general decision maker is not far away.

Six, it is emphasized that when a man is accompanied by a woman, do not pour sweet thoughts on the man's sweet words, or else he will finish playing.

Seven, if the conditions permit, recruit handsome male to two, one "eye"; two is to bear the burden of fitting model, to do a good job for women shopping services; three is men and women collocation work is not tired, can fully coordinate the work atmosphere of the store, all say three women a play, clean women team is very difficult to manage......

Eight, women are emotional animals.

Nine, when promoting sales activities, especially buying gifts or discounts, it is best to focus on women's needs.

Besides, men can give their umbrellas to their beloved women after shopping, so they can get the favor of women without spending money. Then suppose they buy CD perfume for men's wear. I think when a man gives her a gift, women will have more joy.

Ten, a woman's mouth is the best advertisement carrier in the world. As long as she is satisfied, one pass ten, ten Chuan hundred......

It is said that women's hearts and needles are like the heart of women. They are capricious, but as long as they seize the hearts of women, they can always sail in the sea of market.