Late Spring Chill Leads To A Decline In Clothing Sales

　　时序已过清明，但北京的春天仍频现“倒春寒”，今年的春装怕是销售时间很短了。引用中国服装协会2010年前二月的行业运行概述：“春季迟来，市场初暖还寒；用工缺乏，春装上市推迟。”确实，因受天气影响，今年的春季姗姗来迟。1月份，春装市场尚未开启，冬装销售已陷滞纳，而服装销售竟然在2月的春节月陷入低谷。不仅统计局公布的衣着类消费增幅有所回落，大商场服装销售量更是同比下降了16.49%。 

Regardless of whether they are selling down clothes or selling fashionable clothes, many clothing entrepreneurs who have hundreds of billions of dollars have lamented that they are "clothing farmers who rely on the weather", while some of them are laughing bitterly and saying, "they only made a pile of stock this year".

China has a vast territory, and the vast market itself has brought great challenges. For example, in the south, business designers can not understand the proper thickness of winter cotton padded clothes until the north, and seasonal changes and temperature rise directly affect the sales of clothing products.

Originally, the fashion trend of fashion industry is a great challenge to logistics and distribution. According to the rapidly fluctuating air temperature, it is a challenge to distribute the source of accurate counterpoint to the stores.

"Rely on the sky", fuzzy delivery, can only be so?

Xie Qing, Deputy Secretary General of China clothing association, gave us a reference to solve this problem.

When he chatted with designers, he mentioned that some of the first brand enterprises, such as Hai Lan's house, spread around 3000 stores in the whole country. Every family had to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and sent them back to headquarters at work that day.

In this way, the headquarters has control over the weather around the country, and the specific delivery arrangements for each store are targeted.

Only a simple terminal input, pmission and integration information system, enterprises will not only control the shipments in the largest precise value, but also accumulated a year of weather data, which will be of great reference value for the next year's stock delivery, guidance and production.

Just imagine, even if you spend money on the weather analysis report, do you have to add your own product to match the value?

And the registration of customers coming to the store is a unique local clothing market survey report.

I call this pioneer movement "fine management" new trend, Xie Secretary smiled and said that this is "precision management".

Yes, the same is "relying on the sky", the scientific management of the accuracy of the upgrade, only to allow enterprises to become passive into the initiative, with people and seize the time.