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Can "Guide The Sky" Really Guide The Clothing Industry?

2010/4/21 16:20:00 24

The timing is clear, but spring is still frequent in Beijing. This year's spring clothes are afraid of short sales. Citing China clothing Association's 2010 February industry operation overview: "spring is late, the market is warm and cold at the beginning; labor shortage is lacking, and the listing of spring clothes is postponed." Indeed, due to the weather, this year's spring is late. In January, the market of spring clothes had not yet been opened, and sales of winter clothing had been delayed. clothing Sales actually fell into the trough in the Spring Festival of February. Not only did the Statistics Bureau's clothing consumption increase decline, big shopping malls clothing Sales fell by 16.49% over the same period last year.

Sell or sell Down Jackets Or sell? Latest fashion Many of them are over 100 million. clothing Entrepreneurs have lamented that they are "relying on heaven's clothing farmers", and some bad luck is a bitter smile, "this year has only earned a pile of inventory." China has a vast territory, and the vast market itself has brought great challenges. For example, in the south, business designers can not understand the proper thickness of winter cotton padded clothes until the north, and seasonal changes and temperature rise directly affect the sales of clothing products. Originally, Latest fashion Rapid industry fashion The tide is a great challenge to logistics and distribution, and according to the rapidly fluctuating temperature, it is also an escalation of challenge to distribute the source of accurate counterpoint to all stores. "Rely on the sky", fuzzy delivery, can only be so?

Xie Qing, Deputy Secretary General of China clothing association, gave us a reference to solve this problem. When he chatted with designers, he mentioned that some of the first brand enterprises, such as Hai Lan's house, spread around 3000 stores in the whole country. Every family had to fill out a simple questionnaire on local weather, temperature and customers' clothing condition every day, and sent them back to headquarters at work that day. In this way, the headquarters has control over the weather around the country, and the specific delivery arrangements for each store are targeted.

Only a simple terminal input, transmission and integration information system, enterprises will not only control the shipments in the largest precise value, but also accumulated a year of weather data, which will be of great reference value for the next year's stock delivery, guidance and production. Just imagine, even if you spend money on the weather analysis report, do you have to add your own product to match the value? And the registration of customers coming to the store is a unique local clothing market survey report.

　　 Editor's note: the same is "relying on the sky", the scientific management of the accuracy of the upgrade, it is possible to allow enterprises to become passive into the initiative, with people and seize the time.