See Through Online Shopping Shoes Genuine "Identity"

In recent years, the B2C mall, which mainly sells clothing, has developed rapidly, but its exposure problems are also common.

Because most consumers do not know much about the online sales channels and channels of brand products, they usually have the experience of shopping in the physical shops in their daily life, so there is some doubt about the authenticity of the brand clothing sold by B2C mall.

　　网上购买网下难验真伪 

Recently, a netizen named "bean pee" has complained to reporters. A month ago, he bought a pair of VANS casual shoes on the online shopping mall. After wearing for a week, the shoes appeared glue.

"Shoe sole is very thin, I doubt this shoe is not VANS genuine shoe.

"When a reporter called on a good customer to buy a customer service, the customer service staff told reporters that the shoes were absolutely genuine," he said.

According to the reminder of good Le customer service staff, whether the commodity is genuine or not must be checked out.

However, according to many consumers, counters are not professional quality people, it is difficult to identify authenticity, this is the identification problem, so that some consumers are deterred.

In fact, shop assistants do not undertake the obligation to authenticated authenticity. When I take merchandise to a counter, many clerks directly refuse my identification requirements.

"Consumers Xiaoxi told reporters that it seems very helpless, he believes that allowing consumers to verify their products are genuine or fake goods, the process of obtaining evidence is very complicated and complex.

　　原单尾单冒充正品销售 

Xiao Su is a businessman who sells sports shoes in Wuhan. He told the speed net reporter that many of the brand shoes sold on the Internet are genuine, but they are actually "original single" or "tail sheet".

According to Xiao Su, the so-called "original single" or "tail sheet" refers to the foreign large brands providing fabric and plate type, and looking for factory production in China. The quality products produced by these manufacturers will be labeled with brand names, that is, commonly known as "genuine products".

The rest of the products are known as the "end note" and "original list", which flow into the e-commerce market.

"This is why many online shopping centers or C2C platform brands can be cheaper than counters, eliminating the cost factor of store turnover, and the source of commodity channels is an important reason.

"Xiao Su told reporters.