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Why Is The Price Of Clothing Agent Less Than That Of Goods Sold?

2010/8/17 16:34:00 43

According to the latest clothing industry, clothing is a brand.

whatever

Clothing brand

It is not a panacea. Therefore, agents must change their old concepts. After choosing agents of a certain brand, we must make long-term plans and not only care about the immediate interests. We must thoroughly study and understand the business philosophy of the brand, business models, brand culture, brand positioning and brand characteristics.

Yes, we have

Agent

For the sake of one-sided pursuit of the sales volume in front of us, we are worried about having stock and keep a blind eye. As long as we pick up the goods, the more the better, others do not care or worry that we can not meet the sales target set by the store, and the products are sold in a single way, not to mention the cultural identity of the brand, even the monopoly of the brand can not be guaranteed.

Of course, many clothing brands have long realized that the maintenance of brand culture is very important for the survival of brands, and a series of corresponding measures have been carried out, such as regular meetings of agents, instilling a series of business ideas and brand culture training for agents, and some brands are also using other ways to spread their own culture, enhancing brand cohesion and consistency, or enhancing agents' recognition and understanding of brand cultural values.

But there are many famous brand names that sell the dog's head and sell the dog's meat, but the products are numerous. When selling, they shout "some international brand name". This phenomenon is very common.

It is also hard to lay a sales network, create a brand image; by some agents like this, the concept of brand is gone, so there is no difference from the stall and wholesale. The fashion brand has painstakingly created the brand image and its influence in the local market will gradually reduce, so the market advantage of the brand monopoly is gone, and the value of the brand is nowhere to be seen.

This not only seriously affected the brand's sales force in the local market, but also made great resistance to the development of the brand in this market.

So opening up the market has created such an obstacle for itself.

In today's market environment,

brand building

There are more and more unstable factors. Brand development is more and more threatened not only by the outside world, but also by its own aspects.

Many agents are playing a very complicated role. On the one hand, agents are important partners of brand manufacturers, and on the one hand, they are also the biggest hidden dangers in brand development.

At present, people can see some world brands like Valentino, which occupy a certain position in the minds of consumers.

These brands, which have been operating for many years, are still bright and bright. They believe that this is the result of the operation of the brand and the charm of the brand.

At present, there are brand authorization in China. Many brands are added to the well-known brands which are well known to consumers or before or after the famous brands.

It can be seen that the authorization of its famous brand does bring many profits to many agents in the short run.

Many agents do not have a good image of the brand. Even after the discount of international famous brands, the price is not as good as the goods sold.

Smart consumers will gradually find out.

International brand names are just like that.

And these brands have gradually lost their status in the minds of consumers.

One is the agency sales of these terminals. The workers are carrying invisible weapons, eroding many famous brands' brilliance, not to mention brand culture, and the consistency of brand image. Even the brand price system is hard to guarantee. Of course, many agents have the advantages that brand manufacturers do not have because of their own development and growth.

Agents have a wide range of sales networks. In more cases, agents can have more choices. They can cooperate with several manufacturers at the same time. They can enter and retreat, attack and defend, and brand manufacturers have great dependence on agents, especially the main agents, or even have no choice.

Keep brand headquarters.

Brand terminal sales communication and communication, timely solve all kinds of difficulties encountered; accurately grasp the characteristics of the mixed market of emotional and rational characteristics, and guide the terminal to make full use of the resources and advantages of brand monopoly, and strive for the largest market share.

Only in this way can the terminal realize the charm of the brand monopoly profit mode and consciously maintain the terminal's franchising route and faithfully unite with your brand.

Today, with the increasing homogenization of market products, the effect of sales promotion and recommendation from agents has even exceeded the selling points of brand products, especially those of rival brands. The attitude of agents directly determines the success of the brand.

That is to say, today's agents want some brands with strong strength to restrict each other, so that they can better position themselves in the agency's brand and Guang Jia Tai.

No doubt, with the development of market economy, brand has become the soul of shaping the image of an enterprise and has become the focus of business competition.

The agent must carefully select the agent brand, actively cooperate with the brand marketing mode, conscientiously carry out the principle of "unity" from beginning to end, urge the terminal to carry out the marketing mode of brand monopoly well, and actively assist in maintaining the overall image.