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Italy Pavilion Yesterday Welcomed The Famous Luxury Brand TOD 'S.

2010/8/20 11:36:00 72

TOD 'S

  

Following Ferregamo,

Italy Pavilion

Yesterday, another famous luxury brand named TOD 'S was introduced.

Tourist

Show TOD 'S's shoemaking process.

It is reported that this exhibition will last until September 2nd, and thousands of visitors can enjoy the "Italy made" art brought by the top handcraftsmen in Italy.

In addition, the Italy Pavilion will also hold a lucky draw. Lucky tourists will also get a pair of TOD 'S shoes.


According to miss TOD, S public relations and marketing assistant, Miss Li told reporters that there were 3 veteran handcraftsmen who showcase the craft of shoemaking, all of which came from the Markey area, which represents Italy's ultimate handicraft.

"In Markey area, we have the largest handmade shoe factory in Europe. Now visitors can see the production of these handicrafts without going abroad.

The craftsmen will show the original leather cutting, hand sewing, to the final polishing and polishing process. Every production process of each single piece is the embodiment of craftsman craftsmanship, so that visitors can feel the concept and essence of "Italy manufacturing" persisted by the TOD S brand.

Reporters at the scene found that TOD 'S displayed the shoe classic of the classic "Doudou shoes", while a large pair of bean shoes attracted many tourists to stop by the workshop.


One of the 3 handcraftsmen interviewed by reporters said: "TOD" S chose different cutting pieces on a pair of shoes.

Model

According to the characteristics of different parts of leather, put them on the same leather, and one pair is completely cut by hand.

The process of making shoes is very strict, from every tip to the heel, every detail will be strictly controlled.


The handcraftsman said he showed his shoemaking skills to reporters. He first used the model to draw the layout, then cut the leather and cut holes by hand, so that he could penetrate into the sole with a few peas. After that, there were repeated sewing processes, such as sewing needles, plucking, bottoms, finalization, skin brushing and so on.


"A pair of shoes must take 8 hours to complete, and now I can only show the simplest technology."

He also told reporters, "even in today's increasing high-yield situation, we still insist on hand making rather than machine sewing."

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