CCTV Advertising Bidding, Service Enterprises Actively Participate

The CCTV advertising tender, which is known as the "barometer of China's economy", always attracts high-quality enterprises from all over the country to compete. Yesterday, CCTV 2011 gold resources advertising bidding presentation will be held at the same time, attracting the attention of many famous enterprises.

Many Fujian enterprises called "want to go to CCTV".

In the CCTV advertising bidding Presentation Conference, in addition to the support of local media, Seven wolves , Seven cards Li Lang, XTEP , 360 degree More than 60 well-known enterprises, such as, three, tree and Heng, attended the briefing. A number of corporate brand leaders said "want to go to CCTV", but it is not convenient to disclose the budget.

According to Cheng Hong, director of the CCTV advertising management center, in the last CCTV tender, the total amount of pre-sale bidding was 326 million yuan, an increase of 62 million 800 thousand yuan over the previous year, an increase of 23.87%.

It has always been a "military town" locked up by CCTV advertising tenders, and the amount of advertising placed annually in CCTV is increasing exponentially. In December 28, 2001, CCTV advertising department held the first regional promotion conference for the first time. Since then, there are dozens of them. brand Active on CCTV screen. In 2010, nearly 10 sports brands were put into gold resources such as tendering section, world cup and so on, with a total turnover exceeding 300 million yuan.

Online bidding for multiple advertisements

According to Cheng Hong, unlike previous years, CCTV's bidding bid has also been adjusted this year, which will be divided into on-site tendering and online bidding. The on-site bidding products cover the most valuable resources, such as "news series", "weather forecast series" and "TV series". Online bidding mainly covers some special advertising resources and influential brand program resources.

In addition, the subscription products include brand columns, special channels, etc. brand Big activity three categories of products. Among them, the 2011 Spring Festival Gala Evening advertising will be decided by the way of subscription. This year's reference price is 57 million 200 thousand yuan, an increase of nearly 5 million yuan compared with last year. "The world" and "news 30 points" the exclusive tender price of the annual price reached 49 million 700 thousand yuan and 51 million 700 thousand yuan respectively.

For the price, CCTV said it would definitely go up. Relevant officials predict that automobiles, tourism and other industries are most likely to become the highlights of this year's bidding.