How Do Entrepreneurs Succeed At Home? (Two)

Be an unshyness self promoter.

The biggest myth about successful people or successful companies is that people will find and accept your business, personal capabilities, products or services, and rush to buy them.

But if they don't know who you are and what they sell, why do they want to buy these things, will they fight like this? Self promotion is the most beneficial marketing tool that most homeowners can use at any time, but has not yet been fully utilized.

Create a positive corporate image

You only have a chance to show your target customers a positive and unforgettable corporate image.

Entrepreneurs at home must work hard and consciously try to build the most professional corporate image.

Most homeowners do not have sophisticated offices, elegant shops and showrooms to show their business prospects and impress their customers.

Instead, they must rely on the imagination, creativity and attention to detail in establishing and maintaining their professional image.

Understanding customers

The biggest feature of home-based entrepreneurs is often the most important competitive advantage, that is, personalized services can be provided.

This is also a subversion of the so-called high-tech service.

Customers are really tired of hearing that their information exists on a computer somewhere, they must be searched, or they are told to type a large number of calls to the relevant departments, but end up with voicemail, and then receive no feedback calls.

Entrepreneurs at home can answer the phone by themselves, understand customers, provide personalized services and get more trading opportunities.

A study shows that most businesses (80%) come from old customers rather than new ones.

Therefore, while attracting new customers, we must serve old customers better.

In the long run, the better the personalized service, the more it will be accepted and remembered by the high-tech modern world.

Make good use of Technology

You should avoid falling into the high-tech world too much, but you should know how to make use of it too.

One of the most amazing features of the Internet is that a website with only 1~2 people in a basement can be better than a company's $50 million website. No one knows what the difference is.

Make sure that you can keep up with the pace of the high-tech world, and it can also meet your needs.

The best technology is to really help your technology, not the technology that can only impress others.

Building excellent

No one can build a successful enterprise on his own. The success of an enterprise needs the same concern of the team as you do.

An enterprise team can include family members, friends, suppliers, business alliances, employees, subcontractors, industry and enterprise associations, local governments and communities.

Of course, the most important team members are customers, who have the right to speak about how your business should run and are related to the future development of the enterprise.

When you have a problem to solve, will you listen to a person's advice or seek help from experts in this field? Obviously, you want to get the most accurate information and help in your ability, and you will naturally seek expert help.

When the water heater leaks, you will call the plumber. When you want to sell the house, you will find a real estate agent, and you will go to the dentist when you have a toothache.

If you are more famous in your field, the more people will come to you, the more sales and referral opportunities will be established.

In fact, becoming an expert is another way to open up new customers. Instead of looking for new customers to sell products everywhere, people will take the initiative to ask you for help.

Building competitive advantage

Family based businesses must have clear and unique sales positioning.

This is nothing more than asking yourself the most important question: "why do people choose to do business with you, buy your products or services instead of your competitors?" in other words, what aspects can separate your business from other competitors? Is it better service, longer quality assurance, better choice, longer business hours, more flexible payment methods, lower prices, personalized service, better after-sales service or a more convenient return policy?

Top entrepreneurs will buy and read business and marketing books, magazines, reports, periodicals, newsletters, websites and industry publications. They know that these resources will improve their understanding of business and marketing functions and skills.

They will participate in business associations and clubs, communicate with other experienced businessmen, learn the secrets of their success, and clarify their goals.

Even if we have mastered the theme of the event, outstanding entrepreneurs will participate in business and marketing seminars, classes and training courses.

Because they know that education is a continuous process.

There are usually many ways to do things well. They need to be more time-saving and labor-saving.

Good entrepreneurs never stop investing in themselves.