Shanghai's Creative Industries Are Playing An Increasingly Important Role In Promoting Traditional Industries.

" The World Expo The creation of Shanghai city's creative dream has been speeded up. "World Expo" is not only a display of the architectural customs, cultural characteristics and customs of the world, but also a competition of global creativity. It is known as "the largest creative event in the world".

　　 Creative output Accounting for GDP8%

In 2004, Shanghai pioneered the development of creative industries throughout the country. In the past 6 years, the creative industry has been booming in Shanghai, showing a rapid growth trend.

In 2009, the total output of creative industries in Shanghai was 390 billion yuan, and the industrial added value increased from 49 billion 300 million yuan in 2004 to 114 billion 800 million yuan, an increase of 17.6% over the previous year, accounting for 5.8% of Shanghai's GDP share and 8% of its employees.

During the period of World Expo, the Expo News Center organized a special interview on "creative city - Shanghai: the development of creative industries in Shanghai" to show the development of Shanghai's creative culture and creative industry.

At present, the creative industry in Shanghai has initially formed five creative categories: R & D, architectural design, cultural media, consultation and planning and fashion consumption. At present, the rapid development of R & D design and architectural design, the two gate categories of industrial added value in 2009 increased by 23.6% and 18.9% respectively over the previous year, which fully reflects the development potential of the industry.

The cluster effect of creative industries in Shanghai is also increasingly prominent.

By the end of 2009, there were more than 80 creative parks in Shanghai, accounting for 6110 enterprises, an increase of 54% over the previous year, and a total revenue of 42 billion 220 million yuan, an increase of 84%. 2577 creative courtyard, Shang street LOFT, bridge 8, Tong Le Fang, four row warehouse Creative Park, Tianzifang... All these creative parks are highlighting the creativity of Shanghai.

In Shang street LOFT, in addition to exhibiting the design works of automobile, electronics and industrial design in the showroom, designers and designers of several garments companies such as Shanghai Yi Hui fashion design company, Shanghai textile fashion industry development Co., Ltd. and several jewelry designers are also on display.

The emperor guest clothing trade (Shanghai) Limited company entered the Shanghai market in 2008, chose the company's business address in Shang street LOFT, the company currently runs the Dickies brand in the United States, and the fashion dress Co., Ltd., founded by designer Wang Haiting, is also working in LOFT. She founded a brand designer for children's wear, and also made the order of the dress. They are optimistic about the atmosphere of the creative park.

According to Hongkong Dickies Feng Zhiheng, manager of design company, said that the reason why emperor settled in the fashion and creative park is the overall atmosphere of the park, where a group of garment enterprises and design enterprises are gathered. He believes that the relatively perfect supporting services in the creative park are needed by the enterprises such as emperor Di and those in the developing stage.

Judging from the current situation, the pulling effect of Shanghai's creative industries on traditional industries is increasingly obvious.