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Network Sales Is A Double-Edged Sword &Nbsp; Stone Lions Clothing Enterprises Pay Attention To Online Reviews.

2010/10/26 10:47:00 58

Sales volume

Not bad, but some consumers are baffled by the bad reviews.

stone lion

Ms. Li, a marketing manager of a clothing company, complained that after last year's online shopping platform such as Taobao, the company's Stock clothing had been solved to a certain extent, but some of the netizens' bad reviews stopped many consumers who wanted to buy the brand clothing. Some of them also called the company and asked, "this year's net sales volume has a slight decline compared with last year."

Through the research and investigation of the company's online shopping Department, it is found that the poor evaluation given by consumers is a major factor.

With the increasing popularity of the Internet, online shopping has become an indispensable part of many "hot" people's lives. Many of the buyers and sellers of "shoes and eyes" have also developed because of the Internet. Through the Internet, the past PPG and today's fans have made great achievements in daily sales. Overseas UNIQLO's sales volume has exceeded 100 million yuan last year, far exceeding the sales volume of its stores. Low cost, never rest business models and super customer coverage capabilities have become the biggest selling points of online sales. Therefore, more than 10 famous companies, including the birds of fortune, wood, son, and the golden court, have now opened online sales platforms and achieved good results. According to

"But

Internet sales

It is a double-edged sword, and it will hurt itself.

Wang Zhifang, Secretary General of Shishi Association for quality and technical supervision, believes that in recent years, complaints about online shopping have emerged one after another, and most of the complaints are big brands.

Although the sales volume of van sincere products is increasing, the number of complaints on the Internet is also increasing day by day, such as "piracy", "poor quality" and "size not uniform". Lining, a well-known brand, has also been recruited. After entering the Internet trading platform, as long as he typed "Lining, Internet and complaint" on the Internet, there are many information about complaints, and the top ones are registered on the 315 Internet.

According to the analysis results of the consumer complaints in the first half of this year released by the China Consumer Association, the first 300346 years of the year, the consumer associations at all levels accepted consumer complaints.

Among them, more than 25 thousand complaints were made for clothing, shoes and hat products, ranking the first place in all kinds of complaints, while Internet service complaints increased by 74.6% over the same period last year, accounting for fourth of the complaints.

The main problems of consumers in shoes and clothing categories are broken clothing, broken wires, breakage, discoloration and shrinkage.

"The Internet is based on word of mouth marketing. If all of them are bad reviews, not only online stores will be greatly affected, but also offline stores will be affected."

Wang Zhifang said that quality is the survival of shoes and clothing enterprises. Apart from this basic premise, Internet marketing "cheese" is not sweet but bitter.