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Zhejiang Chau Town: Silk Enterprises Are Facing The "Quality Storm"

2010/11/3 13:22:00 56

In the name of "life", we feel that "quality is life". In October 31st, 6 silk enterprises, including Eno, silksang, silk garden, Tengfei, Warner and Fung, were sent to the whole industry urgently to issue self-discipline proposals, calling on all sectors of the industry to join hands to care for consumers and promote the healthy development of the industry. Subsequently, more than 200 local business executives were competing to sign the proposal and make solemn promises.

Just a few days ago, CCTV's economic platform was part of our city.

Silk quilt

Production enterprises suspected of quality problems were exposed.

For a time, the credit crisis caused by silk market being shoddy, and chemical fiber posing as silk floss has once again become the focus of consumer attention.

In recent years, silk floss has been developing rapidly in our city, and a relatively complete industrial chain has been formed, which includes silkworm breeding, cotton making, production and sales.

During the interview, Fan Huiqing, deputy secretary of Chau Quan town Party committee, admitted that because silk production technology is simple and the access threshold is low, the silk industry in our city does exist such problems as small scale, good quality and bad quality, and inadequate marking.

Therefore, the emergence of "quality disturbance" is not accidental.

To his great relief, the silk quilt of Chau Quan Town, which has learned from pain, is trying to turn the crisis into an industry standard.

"We have our own silk floss in the 27 shopping malls in the country, but since October 28th, sales in various stores have dropped by 50%, and many customers just don't buy them.

In fact, our product is not exposed to any problems mentioned in the program. "

Obviously, for

Tongxiang

Zhang Guochun, the president of Warner Silk Textile Co., Ltd., has shown the negative impact of the reputation crisis, but it has determined his determination to increase brand publicity.

"This also reminds me to strengthen the shopping guide demo and regain the trust of consumers.

For example, there are two large zippers at each end of the quilt for consumers to browse and fill the silk floss freely.

Zhang Guochun said that since the quality of their products is excellent, they are not afraid to take them out.

It is not impossible that bad things turn good. Zhang Guochun's idea and Zhejiang silver sang

Silk textiles

Zhu Jinmao, the boss of the company, happens to coincide.

"Before, the whole market was mixed up, but the consumers in the market often ignored the quality rather than the price.

Companies that are well regulated are facing great pressure. "

Zhu Jinmao told reporters that after this incident, silk industry in Chau Quan town will be accelerated to shuffle, and a batch of inferior enterprises will be eliminated.

Once silk floss is liberated from vicious market competition, large scale and heavy quality enterprises are more likely to become bigger and stronger, thereby driving the virtuous circle of the market.

At present, "silver sang" has won the Jiaxing famous brand and the well-known trademark of Jiaxing. Next phase, the company will further improve the craft level and develop the high-end market.

Over the past few days, Chau Chun town has been awarded a "self-discipline rule of silk clothing and quilt industry in Zhou Quan" by the production enterprises. The reporter noted that the following words were clearly written in the following: in the selection of silk filler and cloth, we must resolutely refrain from inferior quality, no change in business, no short weight and no other fiber. For this reason, Chen Zheng Yi, chairman of the silk fabric quilt Industry Association of Chau Quan, also said that the silk quality inspection conducted by the municipal government has already begun. The two time that the enterprises are found to have quality problems, they will be immediately removed from the trade association and announced on the Internet.