Domestic Shoe Enterprises Go Out Of The Low-Lying Land Of Footwear Manufacturing

ClaudioR.Boer, chairman of the global intelligent manufacturing organization, has frequently visited Dongguan and other places. As the "foreign economic adviser" of the governor of Guangdong Province, he has taken a Chinese name as "Bo Le".

In many factories in Guangdong, he hoped that he could make use of "great Li Ma".

In his cell phone, there are many pictures of fashionable shoes. He has been fascinated by studying the European shoemaking technology and design for decades.

In a Chinese reporter's interview, Bole said that, influenced by factors such as rising labor costs and appreciation of the renminbi, China's shoe companies are accelerating pformation and upgrading, whether active or passive.

Some Chinese shoe enterprises no longer play the role of foundry. With the deepening of cooperation with international enterprises in manufacturing, R & D, marketing and brand, they extend to the two sides of the value chain and gradually acquire the right to speak.

Liang Yaohua, chairman of Guangzhou Tian Chong shoes industry Co., Ltd. has stepped out of the "anti OEM" step.

Ever since he founded the shoe factory in 1991, even though he has encountered many difficulties, he has "resolutely not OEM" and has gone out of a line which is different from many shoe companies in Hong Kong.

Nowadays, his shoe companies not only do not dress for others, but also allow European shoe companies to do their own brands.

Liang Yaohua, a former trader of electronics, shoes and other products, is very clear about the awkward position of the foundries in the industrial chain, and the core parts of R & D, brand design and market are all in the hands of others. If we do not break through the core values, the road will only get narrower and narrower.

In the early 1990s, most shoe companies in the Pearl River Delta were still busy with the export of OEM production. Under the condition that there were few brands in the Chinese shoe market, Liang Yaohua targeted the brand of women's shoes and became the first generation of Chinese women's shoes makers with BELLE, Saturday and other enterprises.

Today's market proves that these enterprises have grasped the development opportunities well.

Over the years, the Tian Chong footwear industry has been working closely with several design studios in Europe to integrate European fashion design styles into its own shoes.

In 2008, Liang Yaohua reached a partnership with Spain's Patricia brand, which has a history of more than 80 years in Europe, and set up a company in Beijing.

Liang Yaohua adopted the strategy of importing all the Patricia brand shoes from Europe. In addition, he commissioned some of her own brand orders to manufacture the shoes factory in Europe, thereby learning the exquisite craft of European shoe making.

Liang Yaohua said that commissioned the production of shoes factories in Europe is only a phased behavior, not a trend. At this stage, we learn from Europe the technology and design of shoes making, and get popular information from it, and further enhance the competitive advantage of shoemaking through cooperation.

Ten years Hedong, ten years Hexi.

Some European brands suddenly discovered that they had "raised the tiger" and eventually fell to the end of being acquired by Chinese partners.

You have me, I have you.

The fusion degree between Chinese and western footwear industry is higher than that of many industries, and every link in the industrial chain is gradually emerging.