The Shoemaker Is Pformed Into An Internationally Renowned Shoe Brand Agent.

January 4th, successful two largest international agency

Yao Hai claims to be "shoe doctor", but shoeshine is only a branch business of his business.

Recently, the opening of the kangaroo shoe Dawukou flagship store in Shizuishan is a symbol of its career pformation. It is no longer confined to traditional shoes, shoes repair and other single businesses, but extends the industrial chain and acts as an agent for international famous brands.

In 2004, Yao Hai raised $30 thousand and opened a shoe store in Limin street, Xingqing District, Yinchuan.

Although the shop was not very impressive, he quickly got better by finding people to distribute publicity materials.

Later, he bid farewell to stick to the "one yuan money shining shoes" for many years, aiming at high and medium grade shoes, providing fine service.

He has been importing technology and products from abroad, attracting high-end customers with new technology, and trying to expand his business, developing leather shoes' color changing and wrinkle elimination service.

In September 2010, when Yao Hai attended an order meeting in Xi'an, he overheard that the American "kangaroo" and "French" Apple shoes had not yet entered the Ningxia market. Yao Hai immediately discussed the agent with the manufacturer's domestic agent.

After several efforts, the manufacturer agreed to his agent application.

However, the new difficulties lie ahead. Agency fees, store rents and purchase funds need to be close to one million yuan. He will take all the existing funds out and still face a shortfall of more than ten million yuan.

With a try, Yao Hai asked the Xingqing labor and Employment Bureau to apply for small loans.

Soon, he got a loan of 100 thousand yuan, plus 50 thousand yuan before the YBC youth venture project, which solved the problem of capital.

"Today's achievements can be achieved by the labor and employment department." Yao Hai said, "next step, he intends to continue to expand, and strive to be in two stores in Yinchuan and Wu Zhongkai this year, so that the brand of his agent will blossom everywhere in Ningxia.