CHIC&Nbsp; 2011 Alton: Achievement Is Your "Fast Fashion".

At present, Aldton The terminal has been rapidly built in East China. chain There are more than 200 direct outlets, and the continuous optimization is based on the development policy of "fast, steady and standardized replication". Apparel Retailing It plans to open more than 2000 chain stores by 2015, and more than 5000 chain stores in 2020.

A men's clothing brand emphasizing vertical and vertical mode aims at finding market blind spots, innovative modes and joining ideas with fast fashion and high performance price ratio. This is the "quick" way to create a unique model in a few years. fashion " Men's wear brand Aldton.

In this year's CHIC men's wear hall, the reporter once again met the chairman of the government. Compared with last September's appearance in Jiangsu International Fashion Festival, this strong CHIC2011 brand made him more confident. "Aldton can solve some problems that can not be solved in the traditional business mode through the SPA mode, especially ensuring the high cost performance of the goods sold. The so-called weakness of the traditional brand agency mode has become the core competitiveness of Alston, and of course it has become the key to winning the brand. Alton, who has already targeted the whole country, looks forward to recruiting more franchisees through the CHIC event, which represents the highest level of clothing brand in the country.

It is seen that the traditional mode of operation restricts the development, and the mainstream position of SPA mode in the future clothing business circulation. Since 2003, aldun menswear has been constantly exploring and learning this advanced mode of operation. Through brand operation, commodity planning, production and retail, the unified operation mode controlled by the company has opened up a powerful business platform in the whole country. With its innovative business models, advanced business philosophy and forward-looking development strategy, Alton has rapidly developed a distinctive "aldun model" in the domestic market dominated by manufacturing. From the development of traditional brand agents to the SPA mode of winning by "fast", alxton plays the role of industry transformation in the role of industry innovators and forerunners.

The reason why alxton has a high performance price ratio is to make customers feel value for money. Because all the goods on the one hand, the company adopts the group order production to get the lowest price on the one hand under the unified commodity plan. On the other hand, the agent system is abolished, and the direct distribution from the general department to the terminal sale is carried out through the information management. There is no intermediate link to ensure the absolute superiority of the commodity price. As for the brand image of the terminal store, Alton also attaches great importance to customers. Customers will feel great respectfully when they come to shopping. With quality products, the core competitiveness of enterprises can be greatly improved, and the "cost performance" of althton men's clothing will be improved, so that "value for money" is guaranteed. At the same time, many years of rich industry experience and strong development and design capabilities, so that atlon apparel can grasp the pulse of fashion, and as early as December 2005, the first to launch the new concept of "urban leisure", in marketing, put forward "a small amount of money, every day new" to ensure the diversification and freshness of goods. Aldton is making efforts to create the first brand of leisure men's clothing in Chinese cities.

Azton men's clothing is fully vertical management and operation. From all aspects of shop location, decoration, shop training, recruitment training, new store opening, store operation, marketing planning, shop supervision, customer management to financial control and so on, all franchisees are vertically managed by the general department, all of which are replica of the headquarters store. The headquarters has a complete set of management and operation mode, which has been tested for many years and combined with the latest business philosophy at home and abroad, to ensure that the shops can integrate into the local market as quickly as possible and develop steadily. As a channel investor, the franchisee only needs to invest and understand the operation of the store. Headquarters gives franchisee zero risk and zero inventory guarantee, thus avoiding many risks in operation and ensuring that franchisees have the lowest risk and profit maximization.

Gong Zheng said that at present, there are only more than 100 stores in South of Jiangsu, and the sales of each store are very good. This shows that the market can afford such a dense way of opening stores. The next step is to gradually expand sales channels across the country and occupy more market space.

Although he is confident of the future "thousand shop era", Gong Zheng is very careful to say that he will pay attention to the pace of opening stores after finishing the goal of opening more than 300 new stores this year, and will provide a more solid foundation and support system for the next fast development.