Analysis Of Market Survey Elements Of Toy Stores In The Early Stage Of Entrepreneurship

With the extension of toy functions, China's toy market is consumption The growing number of people has shifted from seasonal and holiday consumption to daily consumption. The huge change indicates that China's toy market has great potential. Just seeing this business opportunity, many people regard toy stores as their entrepreneurial choice. However, it is not easy to open a toy store. It is very necessary to make a survey of the toy market before opening.

Mention the market investigation In fact, many of them are not unfamiliar. Everyone will do it before opening a store, but many people do it blindly, without considering whether the information they investigate is useful to them and beneficial to their own opening. What factors are the most appropriate for market research? It is suggested that you focus on these elements:

I market Saturation degree of

The so-called market saturation refers to the relationship between supply and demand within a certain range. According to the most basic economic principle, if supply exceeds demand and the market is more inclusive, sales will be difficult; If the supply is less than the demand, the saturation of the product will be low, which is beneficial for businesses to enter the market. Before opening a toy store, it is necessary to investigate the market level within a certain range. If the market has been saturated, it is not conducive to entry.

The survey of market saturation is mainly conducted from several aspects, including: how many toy stores are there within 2km of the store, and what kind of toy stores are they. Who are the main groups in the store area, high consumption white-collar group or other groups. The approximate population in the store area.

2、 Competitors

For the investigation of competitors, in addition to focusing on the quantity, it mainly focuses on the following aspects: how about the pricing of toys; The variety of toys; Whether the service of the toy store is warm and considerate; How do they attract customers to shop for consumption; What are their business characteristics; What are the shortcomings of their toy stores. In a word, the inspection of competitors mainly focuses on the inspection of the other party's operation.

3、 Consumer groups

Customers are God. If we want to serve God well, we need to understand their needs. It is necessary to do some research: to know which customer groups are in this range, whether there are more young fashion people who like collecting toys or children; What are the specific requirements of these customer groups for toys, and what price range they can accept; What are their requirements for the brand and safety of toys, and what kind of toy store they want to spend in? During the investigation, they understand the customer's requirements, and will be recognized by customers after opening the store naturally.

4、 Operation of toy stores in different places

The scope of market survey for opening stores should be appropriately widened. In addition to the investigation of possible competitors, we also need to investigate the player stores near the school and the toy stores near the community; A toy store in a large business district... It will be very helpful for you to know the location of your toy store.

Through market research, we can understand the latest situation of the current market and know ourselves and the enemy, so that you can take more initiative in the preparation for opening a store and in the future operation.