How Toys Are Placed Can Attract Consumers More.

The placement of toys helps attract. Consumer Line of sight. Only when consumers notice the toys and form a focus, can they become interested in toys.

　　 customer The four psychological processes of purchase are divided into four aspects: "attention", "interest", "desire" and "action". Therefore, we must arouse customers' desire to purchase and achieve the last consumption behavior. The most important two jobs in the front are as follows: first, attention is paid to personality display; two, product demonstrations arouse interest. It can be seen that toy display is a key link in toy sales. From the experience of practice, we find that following the following four aspects, toy display principles can better attract consumers:

Using space principle

In the mall, counters are always small and gold. No matter how big the toy store is, it will usually be more than a dozen or so squares when it comes to each counter. The props used for display in shopping malls are generally: high cabinet, middle island double-sided, single side cabinet, end stand, game table, and billing desk. Making the props for your own products has become the best way to save and use the special space. At present, the height of the island ark in the shopping mall is generally 1.3 meters, and the height of the closet is generally around 2.2 meters. Mention the props, by the way, the main points in the design of the props are: first, to be safe; two, to be durable; three, to design succinctly, the props are too gaudy and easy to take away the brilliance of the products.

　 Conform to the style principle

For brands, there will be their own positioning, and style will best show the essence of products. At present, more and more toys brand Manufacturers will spend a lot of money in their own counters to make product demonstrations and boutique displays, in order to better reflect the characteristics and selling points of their products, and arouse consumers' sympathy.

　　 Price level or vertical principle

The advantages of this display can help consumers quickly find products at the price level, such as Shanghai Hongqiao friendship store, which is mainly based on foreign guests. When they sell toy products, they will set up a set of cards on each floor: for example, from 199 yuan to 299 yuan.

　 Follow the principles of customary habits

When people are looking at things, they often have the habit of "first look left, then right." with the height of the human body, the position of the 90 cm to 150 cm height is generally the best gold display location for the product. Therefore, when you push a product, you can leave the best counter position to the product you most want to push, or put your best product in the "most conspicuous" place on the counter. The second is to put some portable portable products in the aisle to facilitate customers, and the main products are displayed at high circulation places. Again, in contrast, dynamic things are easier to attract customers' eyes than static ones.

In short, including the counter design, corridor width, lighting, price card specifications and paste methods should be humanized as far as possible, starting with details, so that customers are willing to close, enter your counters, and comfortable to stay with you to do business.