Brand Crisis Public Relations Should Be Cautious: Careful Treatment Of "Incurable Disease"!

On one occasion, I went to the hospital to see a doctor. When I was waiting for a doctor, I found out that the first cause of the disease was not bad habits, but excessive treatment and overdose. That is to say, many diseases we were suffering were treated. If we often treat serious diseases with serious diseases, we may really cure "serious illness" and even cure "disability" or "incurable disease".

If a person with a cold, fever or runny nose goes to the hospital to see "specialist clinic", it is only "sub health", but it is misdiagnosed as "cancer". After "expert" surgery, chemotherapy, radiotherapy and so on, it must be "coming in and lying out".

A lesson from the past and the teacher of the future! Sanlu was torn to death like this. Melamine was a common disease in almost every family's milk business, but it was treated as a cancer of its own. It was a cover up and a cover up. It turned out to be a "cannon fodder" of heroic sacrifice.

Recently, the Golden Dragon caught a small pudding point of "network Plaster" to stir up trouble and stir up trouble. As a result, a small scar was treated as "incurable disease". From then on, the face of the golden dragon fish was carved with the "genetically modified" brand on its face. I think the person who stabbed a horse's nest when he was little was supposed to understand the golden dragon fish most!

Fish is suffering from "terminal illness". Because of the development of science and technology today, there is still no strong proof to prove that genetically modified food is totally harmful. It is similar to the "unique skill" of the health care industry. It is "no falsification". A simple example is that people are monkeys. Why are the monkeys in the zoo not becoming human? Because the quantity change takes a long time, the qualitative change is very fast. The safety of genetically modified food also needs a very long time to verify. 1 million scientists have to give 10 billion guarantees, which is useless, so no one is willing to be a "white mouse"! Why do we say Jinlong?

Safety can not be "directly proved", but can be "indirect proof". For example, if a restaurant chooses a restaurant, if the chef of the restaurant eats the food here, it can basically eat at ease. Similarly, if the golden fish can prove that "Americans are eating genetically modified soybean oil", "the Japanese are eating genetically modified soybean oil", "Hongkong, Taiwan and Macao are all eating genetically modified soybean oil", then the Chinese people will naturally follow the same food. There is no problem at all. Then, is golden dragons "incurable"? Even "terminal illness", there are strategies to alleviate symptoms. Golden dragons should learn the soft technology of melatonin, though genetically modified.

Golden dragon fish can also learn Wang Laoji's Kung Fu. Although "real Kungfu" is no longer able to learn, it can still learn some tricks.

When Wang Laoji was created by the "Prunella vulgaris" incident, he did not arrest anyone to ask for a crime. Instead, he played a "focus shift magic" and announced that he would go into the world market in a big way. He wanted to make Wang Laoji a world-class brand and make a representative work of the Chinese national brand.

Now, the dragons are already getting angry, and they are going to take the fire from China to the United States. It is as though Bush quickly introduced the fire to Iraq after the 911 incident. Why? Genetically modified from the US high technology, it must be completely extinguished, and it can only be solved from the source, rather than "treating the target without cure". Even if the Chinese arrow is cut down, it will not help, because the arrow remains in the United States.

　　网络时代，人人都变成了新闻发言人，星星之火不单是可以燎原，而是野火烧不尽、春风吹又生，“艳照门”有其特殊性，暂且算是特例，那么，连喊一个孩子回家吃饭，都能演变成一场全民运动，就实在是让很多企业对“网络黑手”心有余悸了，金龙鱼反应过度，也在“惊弓之鸟”之列!那么，企业应该如何应对“网络黑手”的恶意攻击呢?毕竟，林子大了，什么鸟都有;树大了，也容易招风;来自网络的“负面消息”袭击事件几乎每时每刻都可能发生!如果你通过百度或者谷歌搜索一下那些大品牌，特别是食品行业大牌，常常会有很多负面消息显示在搜索网页的前几页，这对品牌美誉度是个极大的损伤，其实，处理起来也并非难事，完全没有必要像金龙鱼一般反应过度，更没有必要像三鹿一样进行全面封杀! {page_break}

In the early stage of nuclear leakage, Japan has discharged many low radioactive waste water into the sea. The reason why it dare to do this is to use a large amount of sea water to release the concentration of the radioactive substance, thus reducing its harm to a minimum, close to harmless.

Similarly, to resolve the "crisis" from the Internet, it is possible to dilute "negative information" with massive "positive information". At the same time, through continuous "positive" information, the negative "old" information will be pushed to the back pages. When consumers and distributors search for brand information, they are not easy to be misled and influenced by those "negative information". Even with a small amount of scattered negative information, it is hard to hurt the brand, let alone shake the brand foundation.

It is customary to plan more positive news activities and spread more positive information, because brands are not "Diamonds" but "precious stones". They are too precious and too fragile. Do not wait until the "hay cutter" falls to their necks. Then, almost one hundred percent of enterprises are making the same mistake: enterprise websites are mostly "deaf ears" - furnishings, weeks, months, and even a year, nothing new is not uncommon. Even if there are, there are 00 scattered pieces. There is no systematic planning! This requires brand enterprises to develop the brand maintenance of "frequent brain and hands" at ordinary times.

Cui Tao, one of the earliest consultant and planners in China, has worked for dozens of group companies. Through dozens of group companies, such as mode innovation, strategic marketing, brand remolding, value innovation, process pformation, capital operation and strong breakthrough, breaking the rules of routine and replaying the game, making it impossible to make it possible, helping to boost its profitability rapidly, entering a virtuous circle, and creating a new mode of low investment, zero risk and high return for local enterprises.