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Cheng Yijia Raises Chanel "Skin Color Revolution"

2011/6/14 12:04:00 51

Cheng Yi Chanel

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Name: Cheng Yi Jia height: 180cm: 82/59/87 brokers: Oriental Bentley


  



 


Cold and discerning eyes, clear faces, bronze skin, tall and slim figure, and dreamy charm make her emit unique elegance. This unusual Chongqing girl is the beloved new generation nowadays.

model


Being a model is always more convincing than practicing.

Cheng Yijia, a 20 year old girl from Chongqing, has taken action to make the fashion world look at the thin model again.

After winning the Fifth Asian super model competition, Cheng Yi Jia first joined the China International Fashion week for the first time, and quickly opened up the situation with strength, and got good results for more than ten brands.

Moreover, her unique charm has attracted Chanel (Chanel).

Dior

(Dior), MAX&Co. and

Philippe

Lin 3.1 (3.1 Phillip Lim) is popular. After ho Sui and Ju Xiaowen, he was named the most popular Asian new face by Models, a famous overseas model website.


  


 

 


  


 

 


Rapidly opening up the domestic market


"If the show is an instant burst of emotion on the stage, then the film must be tight at all times, like a string of arrow.

You don't have much time and plot to brew emotions, you need to get into the state quickly and directly.


2011 in the autumn and winter release season, Cheng Yi Jia has attracted much attention.

At the conference of Yan fashion, Wu Xuewei, Wu Xuekai, BOTAO, Deng Hao fashion show, "big cup" China fashion leather design competition, "one China Red" Zhang Yihua fashion show, "Da Yi Yan" Ding Yong fashion show, "Jordan" Huang Ming Ming sportswear conference and more than a dozen shows, she has made a brand new interpretation for these brands with her unique temperament. Because of the high interview rate, she is regarded as one of the most potential models in 2011.


However, a year ago, the market situation of Cheng Yi Jia was not optimistic.

"Before, like some designs that have the nature of national totem, and some body language to be used by models, such as dancing, I do not understand why I need to excessively deduce, nor do I want to deduce. The interview rate at that time is not ideal.

After I went deep into the model industry, I realized that different brands had different styles and market demands. The difference between brands does not mean who is good or who is bad.


From then on, Cheng Yi Jia reminded himself to constantly update himself, pay close attention to the advantages and essence of his predecessors, add his own understanding, and present it to you in the most "Cheng Yijia" way.

For the show and filming, Cheng Yi Jia has his own insights and insights. "If the show is an instant burst of emotion on the stage, then the film must be tight at all times, like a string of arrow.

You don't have much time and plot to brew emotions, you need to get into the state quickly and directly.


In filming the weekend pictorial fashion blockbuster, Cheng Yi Jia was portrayed as a neutral street girl in New York in order to fit the disillusionment and decadence of Utopia in the western society in the 70s.

The stylist hid her hair in her hat and traced the rugged little smoked and ink colored eyebrows. The pretty special windbreaker was very tough and handsome.

Due to the creation of a lonesome and quiet atmosphere, the shooting was arranged at night, and at 12 o'clock that night, it began to rain.

At 4 in the morning, tired of physical and mental fatigue, Cheng Yijia did not complain at all, but still kept the best working condition.

Cheng Yijia said, "I try to find women agents who have experienced thousands of hardships and their inner feelings on the edge of the city.

Day after day, she was playing different roles.

Only when there is no sleep can we remove the camouflage in the cold and rainy night.

So, Cheng Yi Jia walked alone on the street at midnight, lit the cigarette, and resolved the torment of the heart in the cold rain.

With her emotional input and flash, the last group of shots was successfully completed.


Thanks to Cheng Yijia's input, this group has been in the rain for more than 6 hours and won the praise of the fashion designers.

Then, the magazine of fashion Cosmo, men's wear, Shu Yuan, Feng Shangzhi and so on were constantly invited. Cheng Yi Jia became one of the most popular models in fashion magazines.


Set off Chanel's "skin color revolution"


"The designer told me that as long as I was myself, I told the make-up artist not to put on a light makeup for me.

I'm glad that I have a honey like complexion. Who says Chanel's T platform must be white? "


Almost 3 months ago, Cheng Yijia accidentally launched a "skin color revolution" at Chanel show.

It goes back to the Chanel 2011 spring and summer fashion conference held at Park Hyatt Hotel Beijing.

In March 4th, Cheng Yi Jia boarded Chanel's runway with the first interview.

Previously, all the releases of this haughty French Camellia were presented with a fair skinned model. Cheng Yijia was the debut of the dark skin model in the brand.


The Chanel brand is fascinated by this unique Oriental face and complexion, and the designer even picks up the costumes for herself.

Cheng Yijia told me in an interview: "the designer told me to just be myself, and told the make-up artist not to put on a light makeup for me.

I'm glad that I have a bronze complexion. Who says Chanel's T platform must be white? "


However, it was not long before Cheng Yijia broke the "traditional taboo" again.

In April 18th, the luxury brand Dior Dior VIII wrist watch series held a press conference in Beijing. This is the largest new product released by Dior after the Basel exhibition.

Generally speaking, the release of a watch requires a model to dress, so it will choose a more plump model.

Surprisingly, Cheng Yijia, the slim figure, stood out from many models during the interview.

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In this regard, Cheng Yi Jia said that at the beginning, just to shake it, I did not expect it to be selected for Dior's wrist watch conference.

"The designer told me that the press conference is to show the spirit of elegance and innovation, and the spirit of high customization that the brand has always insisted on. They like me, and I don't need to make any changes."

Cheng Yijia said.


As the topic of skin color and thin body is warming up, Cheng Yi Jia is on the road in 2011.

In addition to China's international fashion week, autumn and winter season, she has been appearing in the fashion magazines for many times. She has appeared in every international brand show, and is coming to the most promising new faces of Models, a famous model website.


The website Models gave Cheng Yijia the evaluation: "as the next incredible Asian girl, it's time for her to enjoy this moment."

Asked about the feeling of entering the list, Cheng Yi Jia smiled with embarrassment and said, "I don't know how good this website is, it can be judged very well."


 
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