Ordinary Black Socks &Nbsp; How To Sell 10 Million Pairs At A High Price?

black Socks BlackSocks? It seems that people on the Internet pay more attention to long legs black silk bar? This is not the case. Black socks are more valuable and charming than long legs and black silk.

You may have heard Wang Yongqing's story of selling rice, the late Taiwan. Management The God "used to sell the rice service regularly to the home" to earn the first pot of gold quickly. What we are going to tell you today is an online version of "regular home delivery".

This is a small online store in Europe, and is preparing to enter the United States, called "BlackSocks.com", as the name suggests, it sells "black socks". But the most common black socks are priced very high (basically a pair of US $10). In the past ten years, BlackSocks has successfully sold 10 million pairs, and the successful way to support the "black socks website" is the "regular home delivery" service mode.

So far, BlackSocks has 40 thousand regularly distributed in 74 countries. Customer Enjoy this kind of "regular black socks" service!

Time out, circular charge

Wang Yongqing, a 16 year old selling rice, used some skills that he had explored. For example, when he sells rice, he keeps a detailed account of how many people he owns, how many meters he eats a month, and when he will pay his salary, so as to estimate which day the family will finish eating rice, and send the rice to the door voluntarily when the day comes.

BlackSocks is undoubtedly the example of Wang Yongqing's "regular home delivery" service mode in network application. If you just log on to BlackSocks's website, pay first, you will receive three pairs of socks immediately, and you will receive three pairs of socks after four months. In another four months, three pairs of socks will be received again. BlackSocks will ask you once a year later if you want to continue ordering, if so, next year will continue like this.

Of course, you can choose to send it every two months, once every three months, once every four months, or half a year.

As for fees, if you buy only one pair of black socks, it is basically a pair of 10 dollars. If it is normal, "send it once every four months, three times at a time", ask for 89 dollars, that is, 9.8 dollars per pair, and so on. Frankly speaking, this price is obviously a little expensive. However, the price is already included in the freight, the website claims that it is shipped anywhere in the world, and it costs no more than 100 dollars a year to pay for the black socks. {page_break}

For those who wear leather shoes and trousers every day, they think that black socks are the best match. According to some people who wear black socks, most of the black socks in their closets have holes, and every time they choose a pair of holes with the smallest holes, every time they have holes, they can not afford to buy such a common one. Black socks!

So the emergence of BlackSocks does not need to do any special form, as long as "black socks" is enough! The shop sells four black socks with varying lengths, the most popular among which is the most common black socks.

Suitable for early entrepreneurs

Analyzing BlackSocks's special shop has three interesting points:

First, they chose a product with very low cost to send: This is like mask, flower seeds, because socks are close to paper, not heavy and occupy little space, so BlackSocks can easily send these socks to customers' homes in the way of ordinary letters.

Second, it can get cash first and lower the selling price: if most of the BlackSocks customers pay a monthly fee in advance, then they can get three or four times the cash in advance. This money can easily be used as a turnover, and a large amount of stockings can be made to get the cheapest cost. That is to say, for a penniless entrepreneur, there is no way to eat a large quantity of goods at once. What if we want to play a price war with others? Perhaps this "pay monthly fee, regular delivery x x" mode is a good way to move. The first couple, maybe BlackSocks, are losing money to customers first. It doesn't matter, but each pair is profitable.

Third, commodity items do not need too much, but also can cover all the needs: BlackSocks selected products (black socks) are completely without color; consumers who will buy this kind of black socks will not pay attention to their colors. This makes it easier for BlackSocks to open online shops than others.