Bally Chief Executive Officer Berndt&Nbsp; Hauptkorn: Quality Leather Is More Environmentally Friendly.

In 2011, Switzerland was made up of shoes.

Reporter: as a Swiss brand, what is the unique brand DNA of Bally products in the luxury brand market that is almost monopolized by France and Italy?

Hauptkorn: the most important characteristic of Swiss brand is its excellent quality and exquisite detail. This feature has been extended for a long time as an important symbol of Bally. This is a very exciting and important characteristic for consumers. Therefore, in the competitive luxury market, we can still stand out and develop well from many brands in Italy, France and the United States.

Ultimately, every brand must find its own development space and its own customer base.

Reporter: it is said that Bally's main production place is in Italy and Switzerland.

Is there any plan to set up factories in China?

Hauptkorn: we do have a large production base in these two countries. In Italy, we mainly produce garments and bags, which are mainly made in Switzerland.

In the process of cooperation with Bally, we have developed into a university in the luxury industry, a shoemaking University.

We have more than 400 shoemaking technicians, each with different technicians.

Unlike the Swiss watchmaker's lack of talent, Bally does not lack a shoemaking division who wants to join the team because it is a very good company.

At present, our production base in Italy and Switzerland has already satisfied the supply of clothing and accessories, so we have no intention of moving production to Asia for the time being.

Reporter: we understand that Bally has its own foundation and is concerned about the development of culture and arts.

In terms of environmental protection, leather clothing production will cause some pollution to the environment. Will Bally consider developing more environmentally-friendly products?

Hauptkorn: actually, it's interesting that the most environmentally friendly choice for consumers is to choose those products with high quality.

For example, like our Bally product, once you buy it, you will find it can last for a very long time, just like the shoes I wear to Shanghai today, it may last longer than mine.

High quality fur and leather can be used permanently.

This is cheaper than buying products, and then throw them out two or three times. It's much more environmentally friendly. That will cause more pollution. We use natural fabrics without destroying the ecological balance.

Reporter: what is the development of Bally in China?

Hauptkorn: we have 55 stores in China and 25 years of experience in brand development in the Chinese market.

The Chinese market is the first consideration for our Bally brand. At the same time, the demand of Chinese consumers is also our concern, because Chinese consumers not only buy luxury goods in China, but also buy them in other countries.

We invested a lot of time, attention and money in studying and understanding the needs of Chinese consumers.

Reporter: then how do you view China and consumers in China?

Hauptkorn: China is one of the most beautiful places in the world.

I often visit China, almost five times a year, and you will continue to see that it is developing and changing. It is undergoing many improvements and changes.

Chinese consumers are not only interested in products, but if you tell them what kind of story they are behind and what kind of culture they are behind, they will be very interested in accepting them.

So this is why Bally is doing such a 160th anniversary activity in China.