China'S Footwear Market Is Heading For The Era Of Consumption Differentiation

With the vigorous development of sporting goods economy, the shoe industry has become the most competitive sport product.

"Customer is God" is an everlasting market principle.

It also interprets from some angles.

"The Chinese shoe market is a fast-food consumption point."

Economist Simon Lan said, in the era of market forces need to be differentiated, China's footwear category is particularly diverse, so as to extend the subdivision of more different concept shoes, so that its development of consumer market competition is even more white hot.

From a more professional point of view, shoe companies should implement the strategy of consumer segmentation, and their brand marketing strategy will undoubtedly change accordingly.

As a result, the development strategy of shoe enterprises' marketing is pformed from the original "standard and common" mass market unification strategy to the niche market differentiation strategy of "difference and fine scope".

To put it simply, a shoe enterprise should implement the strategy of market segmentation, that is, the marketing strategy of each sub market.

For example, the low-end market is to make products wholesale, so as to ensure the sales volume, and the middle end market as a franchised store to ensure the market share and brand profit rate of the products, and the high-end market is mainly to enhance.

Based on the current market brand development trend, many shoe companies are not concentrating on the development of one field only. They begin to introduce or create several brand development models, and strive to develop various consumer terminals and strive to occupy a higher market share.

For example, BELLE shoes is such a typical example, compared with other women's shoes brand, BELLE can not be regarded as the first to make a subdivision of the market positioning enterprises, and timely adopt a multi brand market operation mode, to enter the new consumer areas, thus creating a new glory of BELLE shoes brand.

In addition, many sports brands in China have entered the trend of differentiation with the most penetrating trend.

For example, Anta, flying and other shoe companies are opening up new consumer markets based on the mainstream value of the times brand, and extending the limited points of the brand consumer groups, thus implementing a more effective market tracking strategy, and constantly introducing personalized products that can meet the greatest demand of consumers, so as to further occupy a larger market share, thus opening up a new path for the rapid development of shoe brand.

To be sure, looking at the shoe market in China, the purpose of market segmentation is no doubt that the difference between the different market segments has been increased to the maximum. The most attractive and most effective target market for the development of the brand economy has been excavated, so as to further develop a new blue ocean for the brand development of shoe enterprises, and complete the market economic segmentation concept under the background of the new era, so as to start a new engine for China's footwear industry to become increasingly internationalized and segmenting the market.