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Two Misunderstandings In Traditional Retail Touches

2011/8/24 14:26:00 34

Misunderstanding Of Traditional Retail Touches

The concept of e-business was introduced into China in 1993, and has been in existence for 18 years.

At present,

Our country

Electronic commerce has entered a period of growth. This is also an important reason why many enterprises have surfed the Internet in recent years.

In the field of online retailing, there are now consensus among manufacturers, online retailing, online retailing, traditional retailer online retailing, and "Getting Internet users to get the world".

According to statistics, at present, there are more than 50 retail outlets in China's traditional retailers, but generally speaking, the reputation and reputation of traditional retail businesses are not as good as those of online retailers.

Nowadays, there are two misconceptions in traditional retail businesses: simply moving the offline stores to the Internet; low online prices will impact entity pactions under the network.

It's wrong to simply move offline stores to the Internet.

If we hang up tens of thousands of products on the Internet, it will be difficult for the company's members to stop eating or sleep.

There are more than 100 thousand kinds of goods under the store, while online stores can have more than 100 thousand kinds of goods, and even hundreds of millions of goods on Taobao mall.

If the traditional retailers also learn from Taobao's experience, they will build the online store platform and attract a large number of suppliers to access the Internet, and increase their products, especially some new products, to the Internet.

Shop

As a result, the online stores will flourish.

If we can put tens of thousands of stores or even hundreds of thousands of goods on the Internet, however, online goods are exactly the same as those under the Internet.

If online goods are exactly the same as offline products, why do consumers go to physical stores and shop online?

Or go to the shop, why do we need to go to the store?

This can not play the role of mutual promotion between the Internet and the Internet.

Some people think that online shop products.

Price

It is also wrong to have a low impact on the physical store business.

The price of goods in the shop is lower than that in the physical store, because online pactions reduce many search costs, and because of this, consumers can get a lower discount on online shopping, so consumers will not go online shopping, otherwise, the price of goods in the shop is higher than that on the Internet. It is also necessary for consumers to shop for consumption. It provides consumers with services that they can not enjoy in the study, such as facing the waiter, facing the goods, shopping, entertainment, leisure and communication in the good environment, consumers' eyes, ears, nose, tongue, and tactile experience goods. This is not available in online shops, which is also one of the reasons for the existence of physical stores, so shopping at any time is also a pleasure. Net

Since the beginning of this year, a new type of online and offline has emerged.

Combination

The shopping model - O2O (Online To Offline) mode, that is, to order in the online store, and then go to the offline entity store to experience consumption.

Formed online to see products and online pactions, offline experience consumption and enjoyment.

In addition, the combination of building materials home network group buying online and offline has also produced better market results.

Online stores and physical stores should form a complementary relationship with each other so as to attract suppliers and consumers to access the Internet, interact online and offline, online pactions, online payments, offline pick-up and offline experience.

We can learn from the O2O mode and many other business models, purchase online, and experience consumption under the net, so as to give full play to the advantages of traditional retailers opening online stores.