Analysis Of Sales Channels For Children's Clothing Brands

At present, children's clothing in China brand Clothing enterprises basically produce brand clothing. Facing the fierce market competition of children's clothing brand at home and abroad, how to stand out in the fierce market competition and deliver products and services to customers quickly and conveniently with the fastest marketing speed and breadth? The competition of marketing channels has become an important factor that decides the success or failure of children's wear brand market competition. From the current state of children's clothing brand clothing market, children's clothing has naturally become a new growth point in the development of the clothing industry, and the sales channels of children's clothing brand clothing also show more complicated situation. The channel has become the key factor for the brand to win. The following are 5 kinds of children's clothing. brand Analysis of clothing sales channels:

One of the sales channels of children's clothing brand: traditional department stores are facing nibble.

For the time being, children's clothing brand clothing is still a very important product line of department stores, which occupies the largest area of operation, and is the key commodity of children's clothing brand clothing store marketing planning. There are many kinds of clothing in department stores, and children's clothing brands occupy a large proportion. From the perspective of commodity structure, children's clothing brands in department stores usually take the middle and high price routes. Children's clothing brands or counters in department stores are mostly mixed up with other categories of clothing, and can not get the right prominence, especially in the second tier cities. This shows that in these cities, the demand ability of consumers and the market space determine the survival environment of children's wear brands.

Four of children's clothing sales channels: storage supermarkets closer to the people

Supermarket means large scale, low cost, low gross profit, and consumer self. service The main store. As far as commodity category is concerned, supermarkets and warehouses are similar to 100 stores. The most attractive customers in children's clothing, clothing, supermarkets and warehouses are low prices, because middle and low income customers always want to buy more things with less money. Here, children's wear brands are sold at a slightly lower market price, attracting consumers' interest and increasing market sentiment. In a variety of retail channels, supermarkets, warehouses and shopping malls are the main retail formats of younger children's clothing brands.

Three of children's clothing sales channels: the embarrassment of franchised stores

A franchised store is a store that specializes in business. Franchised stores do not operate as single children's clothing brands as brand stores, nor are they as comprehensive as department stores. Children's clothing brand stores are more concentrated in clothing management than department stores, and are more abundant than those in exclusive stores. This avoids both the brand style of children's clothing and the lack of a single brand. Children's wear The weak brand is difficult to form the weakness of the climate. The market competitive advantage of children's wear brand franchised store is only a single variety of children's clothing. The product line is narrow, but its color range is complete, its specifications are diverse, its specialization is high, and its selling price is low, which is in line with consumers' requirements for commodity specialization and good quality and low price.

In our country, the management mode of children's wear brand stores is mainly divided into distribution and investment. With the familiarity and unique management vision of the children's wear brand market, the distributor chooses the brand children's clothing or children's clothing without brand, which is suitable for their store style and market orientation, directly from the factory or from the wholesale market, buyout, and self pricing. The investment promotion method is similar to that of 100 stores, that is, the rental counters. Because of the low operating cost of the franchised stores than the large shopping malls, the rental of the special counters is cheaper, so the brand price of children's clothing is more competitive than that of the big shopping malls.

Two of children's clothing sales channels: brand stores are becoming mainstream.

Generally speaking, children's clothing brand stores children's clothing. Price Not bad, but it can ensure the quality of brand children's clothing. Some of the world's top brand clothing monopoly system is very strict, no monopoly qualifications can not be purchased. This is done to prevent counterfeiting, and the two is to improve after-sales service. In China's first tier cities, because consumers have relatively strong purchasing power, they are more inclined to children's wear brand stores. This is also the fundamental reason for the rapid development of children's wear brand stores in China's first tier cities. In addition, franchising is becoming a hot spot in the domestic economy and a good way to solve the bottleneck of selling children's clothing brands. Franchising as a large-scale, low-cost, intelligent marketing expansion mode, it uses the transfer of intellectual property rights, fully mobilizes all favorable capital, and optimizes its combination so as to achieve the goal of rapidly expanding the scale and expanding sales.

The sales channel of children's clothing brand Wang: network sales suddenly rise.

With the increase in the number of post-80s families, the new children's clothing shopping group is forming a scale. This generation of young people is more interested in buying children's clothing and brand clothes on the Internet platform. Compared with the traditional marketing mode, the online sales of children's wear brands are gradually showing their vigorous and unique vitality. At the same time, with the birth of a new family and consumer groups in the children's clothing market, the Internet shopping has become a fashionable consumption habit when the popularity of these young families computers improves. Internet marketing is one of the modern marketing methods in the twenty-first Century. Many children's wear brand enterprises have established websites to develop network distribution channels. Customers can also find many children's wear brand online shopping websites through the Internet search, such as: Taobao, China children's products network, women's street network, Hua Ying net, etc., such as numerous websites, through the online advertising, the establishment of electronic shopping malls (no shop sales), the provision of network services and other forms to provide consumers with fast, convenient and preferential products and services, and at the same time, save energy costs and time costs for consumers.

Children's clothing network tips: no matter what kind of children's clothing brand sales channels, try to maintain the unity of children's clothing brand, strengthen the brand impression of children's clothing, take the initiative to develop children's wear brand dealers, expand the market share with the advantages of external capital and manpower, expand the brand awareness of children's clothing at the same time, develop the department store counters with high-end products, and develop low-level products and supermarkets, which can quickly occupy some markets.