Transformation And Upgrading Of Innovative Thinking Is The Only Way For Modern Textile And Garment Market.

In recent years, professional market brand Cultivation And the market service capability has been continuously improved. The professional market has become a brand enterprise. Market channel Expand the advantage platform. At the same time, brand Operator The emergence of marketing mode such as big channel business has also provided favorable conditions for the channel expansion of garment brand enterprises and foreign trade to domestic processing enterprises, and dredged the context of enterprise channel expansion. Industrial transfer, enterprises deep ploughing channels, textile and clothing circulation channels gradually from extensive to intensive infiltration, circulation mode presents a new trend of diversified development. Under such circumstances, where will the professional market go in the future?

Recently, at the 2011 national textile and garment market development conference and the second session of the Third Council of the China Textile Industry Association circulation branch, Xia Ling min, Deputy Secretary General of the China Textile Industry Association and chairman of the China Textile Industry Association circulation branch, made a detailed analysis of the current development situation and the next stage of development of the textile and garment industry market.

　　 Innovating development thinking and promoting transformation and upgrading around four elements

The professional market should focus on modern technology application, brand ecosystem construction and operation. Mode innovation Four aspects of talent team building transformation and upgrading.

First, modern technology should be widely applied: the management level of the professional market should be improved, the information technology service and communication should be upgraded to a higher level, and there should be great leaps in the application of logistics; new materials should also be widely used in the industry, and the professional market should seize these opportunities, including energy, environmental protection, safety and so on, which are closely related to the specialized market. The professional market should make some breakthroughs in the application of new energy and the upgrading of energy technology. In addition, we need to raise awareness and pay attention to the safety of textile and clothing products in production and marketing.

The two is to cultivate brand ecology: we have been promoting the development of growth brands, not only the excellent mature brands, but also the brands with competitive advantages at home and abroad. For small and medium-sized enterprises growing in the professional market, the industry needs more attention and support, so that they can grow in the professional market. This includes regional brand, market brand, brand and so on. The professional market should make the incubator well and truly promote the growth of the brand.

Three, we need to explore new business models: new consumption habits, new consumption needs and patterns need to be changed in promoting market development. The market must keep up with and adapt to this change. In addition to tightening up the application of electronic commerce, there must be a modern logistics mode that really meets the needs of brand and the needs of modern enterprise operation. The development of professional market and the development of industry are closely integrated. We must take into account the changes in the mode of industrial development and make corresponding adjustments.

Four, the talent team must be strengthened and improved: the professional market should set up a talent team to meet the needs of the specialized market of textile and garment and the development of modern circulation, including management team, marketing team and technical team, so as to meet the needs of transformation and upgrading of textile and garment specialized market. (