The New International Pattern Calls For A Big Upgrade Of The Clothing Trade Center.

Guangzhou world trade clothing city emerged as a champion

"In the 10 years since China's accession to the WTO, China's integration with international trade is the most direct and influential one.

In the view of the head of China Garment Industry Association, to some extent, the speed of internationalization of a country is directly proportional to its clothing trade.

With the coming of the new international pattern, the new generation of clothing

International competition of the city promotes the clothing trade platform

With the acceleration of internationalization process, countries (or regions) have to gain a favorable position in the increasingly fierce international economic competition, so we must enhance their international competitiveness.

As an important economic province and manufacturing province with export-oriented economy, the trade level of clothing trade in Guangdong is still in the middle and low end of the world industrial chain, and its international competitiveness is not strong enough. If we want to break this situation, we must upgrade the new generation of clothing trade platform.

In January 20th this year, Wang Yang, member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong provincial Party committee, published the article "accelerating pformation and upgrading and building a happy Guangdong".

The article points out that speeding up pformation and upgrading is to enhance the ability of independent innovation, speed up the construction of a modern industrial system, promote coordinated growth of domestic and foreign demand, promote coordinated development of urban and rural areas, and promote coordinated economic and social development, so as to consolidate the material foundation and ensure the people's happiness and happiness for a long time.

"Accelerating pformation and upgrading and building a happy Guangdong" are the main directions for Guangdong's "12th Five-Year" development.

Zhang Guangning, member of the Standing Committee of the Guangdong provincial Party committee and Secretary of the Guangzhou municipal Party committee, pointed out recently that it is the core task of speeding up the construction of the National Central City and taking the lead in accelerating pformation and upgrading and building a happy Guangzhou as the core task. We should strive to optimize the environment, improve our policies, enhance our capabilities and improve our assessment so as to promote the pformation and upgrading of the industry and develop a new way of pformation and upgrading with Guangzhou characteristics.

According to Hu Gang, a professor at Jinan University and a member of the China Urban Planning Society, at present, Guangdong needs to greatly enhance the ability of the international trade platform for commodities to play a strong role in industrial agglomeration and driving. If it can be reached, it will greatly enhance the international visibility of Guangdong's commodities and promote the pformation of the garment manufacturing industry in Guangdong province for a long time.

In addition, it can also promote the independent innovation of garment enterprises, promote the garment industry of Guangdong to expand and extend to the two sides of the "smile curve", and realize "double improvement" from "Guangdong manufacturing" to "Guangdong creation" and the international competitiveness of the industry.

As the largest in southern China.

According to the reporter, since the 90s of last century, a large number of garment trade platforms have been produced in Liuhua garment industry business circle. The Guangzhou world trade dress city, which was born in 2011, will be connected with internationalization in many aspects such as hardware matching, software facilities, business operation concept and mode, and become a commercial platform for China and the world in the apparel industry.

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At present, the international garment industry has entered the era of brand competition, and the lack of brand building will become the biggest bottleneck for the development of apparel industry and commerce platform.

On the one hand, a large number of international brands in Italy, the United States, France and other countries have been firmly occupying the high-end market of the world's clothing and gaining high added value with strong brand advantages.

On the other hand, the export volume of China's textile and clothing is very impressive every year, but most of the enterprises still remain in the stage of processing international famous brands.

Chen Xin, Secretary General of the Guangdong garment import and Export Chamber of Commerce, believes that operators and managers of clothing trade platforms should not simply think about collecting rents.

It should be based on international brand building.

As merchants' awareness of international brands is getting stronger and stronger, the original business platform can no longer meet the needs, but needs a larger exhibition space to display their products, ideas and culture.

Chen Xin said, "the clothing industry has its own evolution law.

At the beginning, people bought clothes without brands, but now consumers are beginning to focus on brand consumption, especially international brands.

This is also true for the new generation of clothing wholesale industry center, because with the development of garment industry over the past 20 years, the market is gradually saturated. Under such a saturated condition, who wants to continue to develop, we must standardize our operation with brand awareness and improve the quality of our products.

In this way, your product can be recognized and accepted by more consumers.

Wan Qingliang, mayor of Guangzhou, pointed out that the pformation and upgrading of our city is mainly reflected in the pformation and upgrading of traditional industries, the development of strategic emerging industries, the creation of strategic development platforms, the promotion of independent innovation and the optimization of the layout of urban functions.

It is understood that Guangzhou world trade clothing city is based on business to build international trade apparel brand platform, will support businesses in various ways to develop brands, for example, will continue to set up "Clothing Brand Summit Forum", invited from the world's top clothing brands, Tsinghua University, Peking University scholars, well-known brand operation experts and experts in Europe and Africa are familiar with business experts for business lectures.

"The main point is to talk about the economic situation in a specific way, how to operate the international clothing brand, and how to do business in the next stage, because these are the most interesting and urgent things that our business people want to know."

Guangzhou world trade clothing city project leader explained.

Many policies convoy for the new generation clothing trade center

Nevertheless, it is undeniable that a major factor in the upgrading of China's clothing trade center is the numerous support policies injected by the government.

Reporters learned that Guangdong will actively introduce specialized, large-scale and branded suppliers and international buyers to cultivate diversified trading entities.

We should vigorously develop a business model based on general distributor, general agent and commission agent, support suppliers to implement total quality management, obtain international certification of quality, environmental protection, health and safety needed for commodities to enter the international market; strengthen strategic cooperation with international purchasing agencies, pnational corporations and relevant trade associations, attract international buyers to enter procurement and establish long-term and stable cooperative relations, so as to enhance the level of internationalization of the market.

Experts explained that in the process of internationalization of the clothing trade center, the government of Guangdong will actively promote cooperation between suppliers and international buyers, organize regular international exhibitions, procurement forums, seminars and other activities, promote trade through exhibitions, promote exchanges through conferences, build and extend international marketing networks, and expand the development space of international trade in garment trade.

In Liuhua Business District of Guangzhou, the plan of the municipal government is to upgrade and upgrade the garment wholesale market in the region. Based on the market pformation, the clothing display, sales and e-commerce will be developed, and the competition level of the clothing wholesale project of the business circle will be improved.

With the total construction area of more than 280 thousand square meters of Guangzhou world trade dress city put into use, South China