Ningbo Clothing Industry: Creative Design And Leading Role

In October 23rd, the fifteenth Ningbo international clothing and Accessories Fair (hereinafter referred to as "

The Expo will open 6 pavilions of the Ningbo International Convention and Exhibition Center, with 2200 booths and 8 separate pavilions.

Clever pformation of "creative brand"

This year, Ningbo YOUNGOR [10.08 0.60% Research Report], a group of garment enterprises represented by Taiping bird borrows power.

Li Ru, chairman of YOUNGOR group, said that at present, YOUNGOR is pforming from a production and marketing enterprise to a brand oriented enterprise.

The company is also considering a higher level of industrial upgrading, to turn from technology intensive to art and creative enterprises, and pform YOUNGOR from a garment factory to a "creative and creative world of art and culture".

This year, YOUNGOR accelerated the implementation of the brand development strategy of clothing. Its MAYOR, YONUGER, GY, hemp, CEO and Hart SChaffner Max six brands further deepened and deepened, and completed the re distribution of sales channels.

As Li Ru said, "YOUNGOR should no longer follow the trend of consumption, but lead the trend and create the trend."

As a representative of Ningbo's local men's clothing, YOUNGOR has implemented creative pformation. As a representative of new garment enterprises, Taiping bird also chose to play creative cards. Its chairman Zhang Jiangping said: "Taiping bird does not dress, but fashion creativity."

Facing the confusion of traditional manufacturing industry, Taiping bird put forward the idea of fashion pformation in fashion industry.

We should gradually peel off manufacturing links, strengthen design and marketing, work hard at internal strength, study the needs of customer groups, and focus on creating "fast fashion".

Under the guidance of creativity, Taiping bird broke the old concept, old mode and old channel of traditional clothing industry, and deeply pformed.

In recent years, Taiping bird has been pushing the traditional garment industry from labor intensive to fashion based industry at an annual rate of 40%.

Nowadays, the competition of clothing is no longer the competition of quality, price and market scale, but a unique product design idea and efficient distribution system, which is the place where "fast fashion" is hard to replicate.

New designers enter the Expo

During the Ningbo Expo, the Ningbo and Feng creative Plaza with a total investment of 3 billion yuan will open the garden.

It is an important carrier for Ningbo to readjust its economic structure, carry out industrial pformation and upgrading, and enhance its economic competitiveness. It is also an important base for Ningbo to pform from "manufacturing famous city" to "designing famous city".

Its opening will help push the pformation and upgrading of Ningbo garment enterprises.

In addition, "China clothing [8.99 2.86% Research Report] new designers enter Ningbo", large-scale designers static and dynamic release activities are also important elements of the creative design of the Ningbo Clothing Fair.

A total of 11 Chinese new generation designers who are already emerging in the fashion industry participated in this release. They interpreted the trend of 2012/2013 autumn and winter with the original design of the theme of "creative Ningbo neon East".

According to the briefing, this is the first large-scale introduction of the Ningbo Clothing Fair to introduce fashion designers into the exhibition hall to enter the action.

"China's garment industry has experienced the initial integration of the '11th Five-Year' industry and has gone through the catalyst of the financial crisis to enter the '12th Five-Year'. We need a new engine of power, and we need to put our ideas into practice and detail.

Sun Ruizhe, vice president of the China Textile Industry Association, said.

The Chinese apparel industry is currently carrying out the "new China plan", which will take young designers as the starting point, integrate from the industrial chain, and connect the upstream yarn, fabric brand and downstream clothing brand to form the creative linkage of the industrial chain.

A new practice marketing model of "E+ Wardrobe"

E-commerce has broadened the sales channels for traditional garment enterprises, and has been increasingly sought after by enterprises.

This Ningbo Clothing Fair "E+ Wardrobe" e-commerce docking meeting provides a channel for traditional garment enterprises and e-commerce enterprises to provide a docking channel, promoting the "e-commerce" pformation and upgrading of Ningbo clothing brand, providing more strategic cooperation opportunities for traditional enterprises and e-commerce enterprises.

The electronic commerce docking will consist of two main agendas, namely, the "E+ Wardrobe" business elite meeting -- the application of e-commerce in China's clothing industry, and the "E+ Wardrobe" e-commerce docking meeting -- the China garment industry e-commerce Purchasing Association.

It is reported that this is the first large-scale, high specification special electricity supplier negotiations and docking activities during the Ningbo Expo.

In the "E+ Wardrobe" business elite meeting - China apparel industry e-commerce application summit, intime network CEO CEO, handshake network CEO Wu Bo and Taobao network, fans, Mcglaughlin and other well-known network operators responsible person delivered a keynote speech.

The "E+ Wardrobe" electronic commerce docking conference, held by the China garment industry e-commerce Purchasing Association, is a one to one negotiation between traditional clothing enterprises and electric providers.

The whole meeting will be booked by the leading enterprises of the electricity supplier. There will be a total of 50 booths in connection with the traditional enterprises. The exhibitors will include all the famous B2B, B2C marketing websites, group buying websites and retail websites of Yintai network, Mcglaughlin, QQ mall, Massa Marceau, etc.