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Heng Yuan Xiang "Three-Dimensional" Underwear To Crack Down On Consumption Potential

2011/11/11 13:48:00 11

In the early winter of 2011, Harbin had just had its first snow, and at the same time it had been very dull for a long time.

Thermal underwear market

For three consecutive years, Heng Yuan Xiang's "three dimensional" woollen underwear has attracted a lot of attention and brought a warm breeze to the weak underwear market.

Faced with the weak market of underwear sales in the early winter of this year, some lingerie enterprises are on pins and needles.

Some experts pointed out sharply: "the market environment is not good.

Economics

The shadow of the crisis is still lingering, and consumer confidence is obviously insufficient, which is an important reason for the downturn of the underwear market and the primary test for the underwear industry. "

Recently, the data released by the National Bureau of statistics show that in September 2011, the national consumer price level rose by 6.1% over the same period last year, and the national consumer price level rose by 0.5%, and prices continued to rise.

With the rise of labor costs, rising cost of raw materials, appreciation of the renminbi and increasing interest on loans, SMEs in the underwear industry are very poor.

At the same time, the increase in deposit reserve ratio seems to add to this situation.

The failure of strategic judgment has also made some underwear enterprises "very hurt".

Compared with other underwear enterprises, the brand underwear of Heng Yuan Xiang still maintained an increase of nearly 20% this year.

In view of the market trend in 2011, Heng Yuan Xiang has increased the research and development of underwear product line in wool industry, and this year it is expected to achieve 120 thousand sales targets.

The traditional thermal underwear is also expected to exceed 1 million 700 thousand sets this year.

A retailer who runs the brand underwear of Heng Yuan Xiang told reporters that the average daily sales of new wool and cashmere thermal underwear are over 20 thousand yuan.

According to the analysis of the industry, the quality and style of wool underwear are becoming more and more fashionable.

With the increasing popularity of underwear wear, the demand for underwear color is getting higher and higher.

On the other hand, compared with the concept of "card" and "warm" underwear, the material of wool underwear is more natural and healthy.

Wang Yibin, general manager of Heng Yuan Xiang garment company, said: "when the amplitude of people varies under different positions, the minimum size and the maximum size difference can reach nearly 20%, so underwear must have some ductility."

For underwear, it is very important to fully understand the human body database.

The reporter interviewed Mr. Cao who was slightly fatter. He said, because the body is not standard, it is very difficult for him to buy underwear. He often has long and short sleeves, but his sleeves are not enough. His sleeves are long enough, and his underwear is too long. He hopes that the size of three-dimensional underwear can be covered by special people.