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ECA Brand Culture

2011/11/21 9:41:00 8

ECA Brand Culture


ECA origin: E (Internet) from Internet Starting business, C (China) Chinese enterprises, A (No.1) become the No.1 of Chinese fashion and elegant women's clothing enterprises.


ECA interpretation: E (Elegance elegant) the most fashionable female elegant dress; C (Character personality) shows the inherent beauty; A (Art Art) the perfect combination of clothing and art.


ECA spirit: E (EQ mood) creates cheerful emotions, C (CQ creativity) continues to innovate, and A (AQ compressive capacity) conforms to the competition and stands out.


Brand core: the most fashionable female elegant dress. ECA brand has always been made for beauty since its birth. Solo dance is at the edge of popularity, combining elegance, individuality and art for world women. Deduce the unique elegant fashion. ECA adhering to the heart of a star, giving you extraordinary temperament.


Brand style: Elegance elegant. The most fashionable temperament. grace Women's clothing, Character personality, unique aesthetic feeling


Art Art: the perfect combination of clothing and art


Consumer positioning: 28 to 38 (23 - 45) year old elegant woman. Their temperament is extraordinary, independent and intelligent.


Brand culture: brand concept, fashion unchanged, trend changing, gathering global fashion elements for Fashion Girl, advocating multiple dressing styles, pursuing the art of life, and blossoming the wonderful life.


Longing: always slow down in a trance, smile and smile, and I will be full of the future. Longing for No matter what the unknown difficulty is, I believe it can not stop dreams.


Meet beauty: in the most beautiful years, you shyly lead my hand, slowly put a Gardenia Flower in the palm of my hand, I feel for myself for the first time like the main character unfolding the unfinished story.


Youth Passport: the world is quietly opened like a book is read, life after frustration and helplessness harvest and Thanksgiving, it gave me more tough wings.


Teach me love and courage.


Next stop happiness: step closer to your dreams. Life always surprises you on the score. note Occasionally, I also imagine the afternoon wearing a white yarn skirt, laughing more happily...


This is me, love life, love music, love sharing, love traveling. Sweet me, Punk's me, simple me, sexy me!


Which do you love better? Don't label, love style changeable! Love life and embrace dreams.

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