Big Shoe Companies Compete For Entertainment Marketing

　 　 Entertainment marketing Times chasing

Nowadays, information explosion and fierce competition are the characteristics of the new era economy. People's attention to material factors is also gradually decreasing, and the spiritual enjoyment is even higher. Sports, entertainment, leisure and other spiritual feelings undoubtedly become the direction of modern urban crowd. As a result, many enterprises tend to focus more on these aspects in brand building or brand marketing.

with Shoe industry For example, entertainment resources are just a piece of meat and potatoes in the eyes of enterprises. Because in daily life, people's attention to entertainment and entertainment stars is more enthusiastic than other content activities. Entertainment has become a most popular way of entertainment. It is precisely because of the driving force of this market trend that it has objectively activated the prosperity of the entertainment industry, and the major footwear. brand Entertainment marketing based on audience's attention to entertainment is also a necessity.

　　 Unlimited potential for entertainment marketing

There is no doubt that entertainment itself is not a marketing way, but brand marketing adds entertainment elements, it will become a new and unique marketing force, which will boost the brand sales and bring fresh experience to consumers. At the same time, the consumer in the entertainment marketing experience will also have a certain association with the brand, thus indirectly affecting consumer groups' cognition of the brand, so as to achieve the goal of winning the market profits smoothly. Especially for young people who are the target consumers of footwear fashion brands, entertainment has another profound meaning. It represents a new fashion and a symbol of fashion. The current market is the 80 and 90 generation fashion crowd as the main force marketing and consumption. It can be seen that the potential of entertainment marketing is immeasurable.

　 Major brands compete for entertainment and marketing

From the current market perspective, entertainment marketing mainly includes brand animation communication, event entertainment communication, enterprise leader entertainment dissemination, viral entertainment entertainment, film and TV implantable entertainment communication, celebrity endorsement entertainment dissemination and so on. In the footwear industry, it is a popular way to spread the two ways of celebrity endorsement and film and television implantation.

For example, from the perspective of sports shoes brand, XTEP, a shoe maker, first joined hands with Jolin, Willber Pan, Nicholas Tse, WINS and other entertainment figures to seize the two or three tier city market in China, and increasingly rely on entertainment marketing platform to expand its influence in the international arena. And then del Hui resolutely implemented the new strategy of "entertainment marketing strategy", and with the influence of its spokesperson Jay Chou, became a popular fashion brand in the Chinese market. There is also the recent Chinese trend of frequent headlines due to coo's taking office. It also cleverly passes the grafting with the entertainment industry, making use of the strong eye effect of entertainment circles and the fashion of fashion artists to create the most profitable corporate brand of the domestic sporting goods industry. Of course, in addition, many domestic shoe brands have embarked on the road of entertainment marketing.