World Luxury Association Defines World Class Luxury Brand Value Standards

The World Luxury Association has recently announced that it will hold the "100 most powerful luxury brands in the world" and the ten year official grand ceremony of China's luxury industry in January 2012. This conference is positioned as "Oscar of the global luxury industry", and the world's luxury industry is the world's largest luxury brand in Beijing. Economics Officials, representatives from embassies in China, senior executives of luxury brands, and mainstream news media all over the world are participating in a historic event of luxury industry.

At the same time, as China becomes the biggest buyer in the global luxury market, how can we create our own better and faster? World-class Luxury brands have also become the focus of social controversy. Ouyang Kun, an official spokesman of the World Luxury Association, has given this definition and explanation: "world-class luxury brands" must belong to the "world" rather than just belong to China, that is, it provides services for luxury consumers in the world and has relatively fixed consumers worldwide. Consumption share To achieve this, we must cater to the needs and needs of the global consumers, such as LV leather goods, Bentley cars, Cartire jewelry, Cuban cigars, French Lafite wines and so on. These are "world-class luxury brands" that can be heard by the world. They can be relatively fixed consumers in any developed country in the world. At present, China's own high-end brands such as liquor, Baiyu, tea, wine and so on, no matter the size of their fame, the main consumer groups are still at home, not the world. Even if they walk out of the world, they will not be recognized by mainstream consumers abroad because of lack of market culture. There is only one reason why Chinese enterprises have never cultivated foreign consumption market.

With the official launch of the World Luxury Association's most valuable TOP100 luxury brand, what kind of big name can become a world-class luxury? The World Luxury Association has made the following detailed definitions of the global market for luxury goods, Ouyang Kun.

A: global influence, according to the brand reputation in more than 100 countries around the world, at least 80% of the countries know or hear, mainly through the media to measure this standard.

B: global share, which is based on brand share in the global market, mainly refers to the proportion of countries in circulation channels. A brand has stores in many countries around the world, and it is an important criterion for measuring global share.

C: consumer feedback, in more than 100 countries around the world, has its own relatively fixed consumer and market groups.

Then, based on the sample visit of the consumer group, the feedback impression is obtained according to the questionnaire survey feedback. Many world-class brands with such factors, such as LV, global influence, occupancy and consumer feedback, are relatively large, while some well-known brands only have the above status in their own countries. Once they arrive in Europe, North America and other markets, they are not known by consumers. They lack world-class characteristics.

　　权威人士分析，世界奢侈品协会全球最具价值TOP100奢侈品牌官方发布大典在中国举办，将是挖掘和推广中国本土奢侈品牌“世界化”的重要信号，2011年6月9日，世界奢侈品协会与中国贸促会在北京公开发布了《世界奢侈品2011官方报告蓝皮书》，当时受到了中国有关政府部门及国内外媒体的高度关注，发布会当天，国家商务部、中国海关、中国贸促会、财政部，及美国、法国、英国、意大利、瑞士等国家驻华大使馆的商务参赞全部出席了发布会，并做了报告发布，数据监控显示，自《世界奢侈品2011官方报告蓝皮书》发布至今，已经被中国媒体转载1,750,000次(百度搜索引擎显示)，英文版被外国媒体转载2,610,000 次(谷歌搜索引擎显示)，各国政府与使馆引用1986次(各国政府网站搜索引擎显示)，因此可认为，世界奢侈品协会已经是目前奢侈品领域最具影响力的国际组织 。 The release of the "100 most valuable luxury brands in the world" will have a huge impact on the luxury goods industry, and will also guide the important Chinese luxury consumer market and refresh the industry record.

In June 9, 2011, the China Council for the promotion of trade (CCPIT) announced in Beijing that the China luxury Trade Commission was jointly established with the World Luxury Association. The purpose is to excavate and cultivate Chinese luxury goods enterprises to become internationalized. Chen Deming, Minister of Commerce of China, said: "our own national brands and high-end consumer goods brands can not meet the growing material needs. China's current 100 most famous brands in the world are still zero, and we should accelerate the cultivation of local luxury brands. At present, the global luxury market is aiming at China. China is facing economic structural transformation and brand upgrading. It is imperative to cultivate China's local luxury brands. China has 5000 years of cultural and historical precipitation. With the attention of the country and social concern, we believe that the Chinese market will create world-class luxury brands of the nation.