Blue Village: Developing Brand Achievement "Jiangbei Leather Shoes First Town"

It is reported that Jimo, Shandong Blue Village The owner of Qingdao Qin Ze leather shoes factory received a the Xinjiang Uygur Autonomous Region from Ji Shan. Distributor Telephone, signed several hundred thousand pairs of leather shoes agreement. From the boss's pleasure to the industrial and commercial cadre who came to guide the trademark work, he said, "after the successful application of the famous trademark, the sales volume of the product has doubled in just a few months, and now we have begun to place orders for the big dealers who refuse to take orders from us."

Blue Town, a small town with an area of only 43.96 square kilometers, has " Jiangbei leather shoes first town "Reputation". Since the early 80s of last century, the development of leather shoes industry in blue village has gone through 30 years. At present, there are more than 500 shoe making enterprises in the town, with 100 million pairs of leather shoes and more than 20 popular provinces and cities, and some products are exported to countries such as Russia, Ukraine, Korea and Japan.

In order to fully understand the local economic development and find out the number of registered trademarks, the Jimo Municipal Industry and Commerce Bureau has an in-depth understanding of the development of leather shoes industry in the town, giving full play to its functions, actively carrying out large visits and vigorously promoting the implementation of the brand strong town strategy. The bureau carries out activities of visiting enterprises and census marks every year in the whole town. Using nearly one month's time, the cadres of industry and Commerce visited the 500 shoemaking enterprises in the town one by one, and established the trademark management ledger accurately and comprehensively, laying the foundation for the smooth development of the trademark work.

On the basis of investigation and investigation, the Bureau aims at enterprises. Brand awareness In the absence of strong publicity, more than 1000 publicity materials were issued. Through convening seminars, organizing training courses, organizing visits and other forms of study, the Bureau will guide enterprises to enhance their brand awareness. In order to promote brand building, the Bureau supported the Qingdao Leather Association to hold the Symposium of the top ten excellent shoe making enterprises in the blue village area and the seminar on leather shoes industry, which played a good catalytic role. The bureau also publicized advanced models of brand building at the national, provincial and municipal levels, creating a good atmosphere for creation.

"Without brand, there is no market; without quality, there will be no tomorrow." This is the Jimo industrial and commercial cadre to the leather shoes enterprise responsible person most said. In the course of its founding, the board has been deeply involved in enterprises, giving specific administrative guidance to different sizes of leather shoes enterprises, and helping enterprises establish the development concept of "quality based market and brand developing city". At present, the town has 70 leather shoes enterprises through the ISO9001:2000 quality system certification. It helps enterprises to carry out technological innovation and market. financing We should encourage small businesses to shift to the supporting industry of leather shoes and form a consortium of leather shoes industry.

The Jimo Bureau of industry and Commerce has chosen 5 enterprises with a certain scale, high product quality and high influence as the first batch of key cultivation objects. They should follow the service mode, seriously identify the conditions according to the application of the brand names, strictly control the customs, choose the best ones, mature one, and recommend one. Xin Bai Xin, Jinniu, Qin Ze and other trademarks have been identified as famous trademarks. At present, there are 5 famous trademarks and 1 famous trademarks in blue village.

The average profit per pair of leather shoes was only one or two yuan before the establishment of the famous brand. After being recognized as a famous trademark, the added value of the product increased greatly, with an average of 5 yuan to 10 yuan per pair of shoes. These are the benefits of creating famous brands! "Said Zhang Chonghui, owner of Qingdao Xin Bai Xin leather shoes factory. In the past two years, enterprises like the Xin Bai Xin leather shoes factory have come to the local industry and Commerce consultancy and have asked to join the team that applied for the identification of famous trademarks. The cadres of the blue village industrial and commercial office said that this year, on the basis of increasing the volume of trademark registration, we strive to create 1 famous trademarks and 2 famous trademarks, so as to help more shoemaking enterprises open wider market.