Ten Years After Joining The WTO, Quanzhou Luggage Seized The Brand High Ground.

After entering the WTO, the tax rate of luggage and bags dropped from 100% to 10%, and the import and export of luggage and bags

Quanzhou's luggage enterprises that integrate into the international market feel the energy of embracing the world under the uniform rules.

At the same time, they grasp the new positioning in innovation and pformation, and benefit from management, and develop to brand.

Ten years after joining the WTO, they made a collective voice: Quanzhou should build its own brand name package.

Sharing world platform

Bags and exports increased significantly

What represents the WTO accession? The opening of Representatives represents the pparency of trade rules. It represents Quanzhou's luggage enterprises entering a unified and complete platform.

The platform is bigger than we think.

From the concentration of exports to Southeast Asia and Africa before the entry of WTO, Quanzhou bags have already landed in Europe and America, and are spread all over the world.

In 2010, the total export of Quanzhou bags was $430 million. On a good basis, the export of bags and bags increased substantially this year.

Success does not mean that Quanzhou's luggage and bag enterprises have a smooth road to join the WTO.

When the bugle of WTO accession is blowing, the first reaction of Quanzhou luggage enterprises is not joy and expectation, but the fear and fear of competition with foreign enterprises.

The quality products, new designs and advanced management of foreign luggage enterprises are very competitive in their eyes. The management mode of Quanzhou's luggage enterprises is still backward, and the brand concept is scarce, which can only serve as a commodity export for low-end manufacturing industries.

In the early days of entry into the WTO, Quanzhou luggage and bag enterprises gained more volume while gaining larger platforms, but they were still only downstream suppliers in the global industrial chain.

Changing roles and creating new growth poles will become the only way for Quanzhou's luggage enterprises to enter the WTO.

As a result, following the trend of entry into WTO, Quanzhou luggage enterprises go out of their homes, make full use of the resources they have obtained, introduce new management models, upgrade technology and brand, and quickly occupy two domestic and international markets.

Active docking International

Actively expanding the market

To seize the international market, Quanzhou luggage enterprises take quality as the first fighting power.

In the eyes of Chen Shenghui, deputy general manager of Quanzhou Hai Chao Light Industry Co., Ltd., after joining the WTO, Quanzhou's luggage enterprises also enjoy the most favored nation tax rate. At this time, we should check the quality to improve the export competitiveness of our products.

Knowing the import standards of different regions and selecting the production materials that meet the standards, Quanzhou luggage enterprises are now able to handle the standards of various countries and regions. The quality threshold is no longer a problem for Quanzhou luggage enterprises.

With the support of product quality, Quanzhou luggage enterprises have a solid foundation for landing the international market.

In Europe, in the United States, in Canada, around the world brand luggage exhibition, Quanzhou luggage enterprises have taken a solid step.

As early as 2002, Sun Shaohua, chairman of Quanzhou Hongsheng Light Industry Co., Ltd. set up shop in Moscow, Russia.

In 2006, he pursued victory and set up factories in Russia.

Last year, he also moved to South America and set up wholesale points in Chile to enjoy the rich business opportunities brought about by China's accession to the WTO.

It is worth mentioning that Hongsheng is also actively introducing foreign brands. In 2008, Hongsheng introduced the US brand braggo, while continuing its brand style, combined with the preferences of domestic consumers, improved the design and achieved good sales results.