Group Buying Websites Imitate Supermarkets To Collect Entry Fees And Become New Regulations.

A website in Beijing market.

Group Bao was found to be in arrears of payment.

Yesterday, a supplier of skin care products to a number of group buying websites in Beijing told reporters that after a website completed a group buying activity in November 19th, the payment in arrears has been more than three weeks.

The supplier said, "according to the contract, after the end of November 19th,

However, a website has not fulfilled this promise.

According to the reporter, since then, a website buyer has been dragging down payment time, the supplier on December 9th, 14 and 16 days many times failed to make money.

Finally, a website buyer simply played "disappeared", so far can not get in touch.

Group buying website has been a common enemy of the whole industry.

Shen Boyang, a website CEO, once said in micro-blog that a large group buying website procrastinating cooperative businesses with various excuses.

For example, we need to clean up our partners.

According to the reporter, some group buying websites will be used as an excuse for bargaining after the end of a group purchase.

He also said that such behavior not only hurt the businessman's heart, but also damaged the credibility of the whole industry.

Forge ahead and exploit businesses

In fact, there are more than one website for group buying websites with similar problems.

In the current environment of widespread financing and entering the cold winter period, the group buying websites with more tight capital chains are trying to "squeeze" cooperative business partners.

Mr. Zhou, head of a group buying supplier in Zhejiang, said that a number of group buying websites began charging "mail on sale fees" to mail order merchants from the three quarter of this year.

This mode is being used by more and more group buying websites.

According to Mr. Zhou, according to the type and quantity of the commodity, the number of "on board fees" is small, and the bottom line of an activity is generally 2000 yuan.

Mr. Zhou also said that some group buying websites stipulate that "100% customers must be satisfied before making payment."

Perhaps this is not the most stringent payment condition.

According to industry sources, the contract of some group buying websites stipulates that if the complaint rate of consumers exceeds 15%, it will not only refuse payment, but also reverse the supplier's margin.

"Maybe group buying website is to provide better user experience, but it's unfair to suppliers."

A supplier in Beijing said.

There are many such "overlord clauses".

According to a businessman in the southern region, some group buying websites even added "confidentiality agreements" to the contracts.

If the default payment is exposed, businesses need to compensate the group buying website 10 times the "penalty for breach of payment".

At present, group buying has become an important means of profit for many small businesses.

Those merchants who have tasted the sweetness have also developed the habit of relying on group buying websites.

Although there are many unequal terms, most of these suppliers swallow it.

Contradiction between supply and marketing at the end of the year

In fact, the capital chain problem of group buying industry has always existed.

Zhao Jingqiao, a researcher at the Chinese Academy of Social Sciences, said that group buying enterprises frequently appeared in arrears of suppliers' money and exploitation of cooperative businesses at the end of the year, mainly because the group buying enterprises continued to increase their expenditure over the past year, resulting in tight funding chain at the end of the year.

"Entering the December, the marketing expenses of most e-commerce providers increased significantly.

Moreover, the year-end bonus and other labor costs are also involved at the end of the year.

But the website itself does not have enough cash flow, it can only use the extension of accounts and other means to maintain enterprise operation.

Zhao Jingqiao said.

Senior executives of a large group buying website said that due to the early spring festival this year, many group buying websites have set aside enough funds to deal with the possible decline in turnover in January next year.

At the same time, do not exclude individual group buying enterprises want to press the budget until next fiscal year.