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Foreign Trade Marketing Innovation Mode To Promote The Development Of Shoes And Clothing In Wenzhou

2011/12/20 9:36:00 25

Foreign Trade Marketing Innovation Mode Wenzhou Footwear Development

"Vietnam's new plant has been built, with an area of more than 10000 square meters, ready to build two production lines."

Wen Shang Ni Tiandong, speaking of his confident confidence in his overseas factory, said that he added $5 million to Vietnam's new plant this year.

Overseas production line

Preparations are under way.

The European debt crisis is becoming more and more intense.

Wen Shang

But against the wind.

Since last year, Wen Shang has created the overseas marketing outlets creatively to set up regional sales headquarters, franchised stores or trade representatives to open up direct trade channels with the international market. Overseas investment continues to maintain strong growth momentum.

According to the statistics of Wenzhou Commerce Bureau, in the 1-10 month of this year, 21 newly established overseas institutions (enterprises) and 4 additional capital were newly approved.

Last year, Wenzhou's foreign investment in China broke through 150 million US dollars, an increase of 80.1% over the same period last year.

Last June, Wenzhou

Clothing industry

Directly put the trade representative office in Marche, the fashion capital of Italy. In October of that year, Wenzhou garment trade representative office in Rome was also unveiled.

At the same time, "China Shoes Capital" and "international shoes capital" Italy handshake hand in hand, signed the establishment of the trade representative agreement, to build industry self-discipline, information services and international exchange platform, leading Kangnai, AOKANG, Tamar and other local enterprises signed a brand cooperation agreement.

"These overseas Wenshang marketing points adopt the way of" offshore delivery and overseas settlement "to increase the" Stickiness "of enterprises in the country and absorb more international orders resources.

Zheng Chenai, President of Wenzhou clothing trade association, said that the Wenzhou clothing trade representative office has gradually absorbed many orders from Europe.

At present, the warm clothing trade marketing points in the United States and Turkey are also being actively prepared. It is expected to open three to five in the near future.

At the same time, more than 40 shoe companies in Wenzhou have set up companies and offices overseas, opening more than 1000 counters, of which Kangnai group has opened more than 200 stores in more than 20 countries.

In addition, Russia's usurusk economic and trade cooperation zone, led by Kangnai group, has reached more than 20 domestic enterprises.

"Europe's business volume has decreased by 2/3 this year, but ASEAN's exports have doubled."

Zheng Jiufang, who runs a foreign trade company in Ruian, said that the European debt crisis caused the European market to shrink, but the ASEAN market was in good shape.

But Zheng Jiufang was not satisfied with trading in ASEAN. He ran to Malaysia as an investment in 2009.

"Now Malaysia is building houses everywhere, which contains tremendous business opportunities for decorating building materials."

Zheng Jiufang, a Chinese Investment Center for industrial and consumer goods, opened in Malaysia last year. He said that 80% of the more than 500 enterprises in the exhibition center came from Wenzhou. In building materials, large furniture and small faucets had Wenzhou suppliers.

At present, the exhibition center is working with 15 large local developers. It is expected that there will be an order of about 20000000 US dollars next year from the projects currently signed.