70 Korean Brands Are Located In "Fishing City".

In the Chinese market, the Korean clothing brand has enjoyed excellent performance price ratio for many years and enjoys the reputation of "Hanfeng".

Therefore, there are quite a lot of "Hanfeng" clothing brands on the market. However, how many genuine brands have pure Korean ancestry, in fact, consumers understand it.

It is a surprise that 300 Korean clothing brands will embrace the market to expand their market. The 70 clothing brands of its leading force have been identified in the Chinese brand clothing center in March 16th this year.

The best way to run commercial capital is to do our best.

Today, the fierce market competition has increased the difficulty of the operation of commercial capital and industrial capital, and has also increased the risk of commercial capital and industrial capital operation. The prominent phenomenon is whether the relative surplus value can be maximized after investment, whether it is commercial capital or industrial capital, or the latter may be invested in the capital reserve (the interest payable according to the capital is actually losing money), and may even suffer losses and serious losses after investment.

Massive introduction of Changshu City

It is understood that the Shi Dewei group of Changshu, Jiangsu, which is gradually rising in the market, has a history of 24 years. It has a Chinese brand clothing Center (May 20, 2011 China Textile Industry Federation): Changshu, Changshu, Changshu sewing machine city, Jiangsu Shi Dewei Network Technology Co., Ltd., Suzhou net fast network technology Co., Ltd., Changshu Shi Dewei investment real estate Co., Ltd., Beijing Qing Rui Neng Technology Co., Ltd. and other economic entities and related teams.

In the course of the development of enterprises, Shi De Wei Group has accumulated rich resources. These valuable resources include a group of Korean friends in the clothing industry who are well acquainting with each other. This is the richly endowed resource, which gave birth to the Korean clothing brand.

The introduction of a large number of Korean clothing brands requires extraordinary spirit, and manpower, material resources and financial resources are huge.

In view of the large scale introduction of Korean clothing brands in some professional apparel market in China, the rental price of shops has been greatly increased after the business has been fired. The Korean manufacturers feel that there is a lack of integrity in the relevant market in China. They are afraid that these markets will once again be "overweight", so they have to withdraw. Finally, the phenomenon of two defeats, the city launched a five year long and medium term contract, which is quite rare. It is called a "clever chess" and helps to cooperate with Korean brands for a long time.

Without talking about the marketing details of the Korean clothing brand, I noticed in the interview that the cooperation between the fishing city and the Korean clothing team has no direct economic benefits. What is the idea of its operation? Xia Wei explained: "if I have a beautiful and versatile daughter at the age of 20, many men will strive to pursue it."

In the Book of Songs, there is a saying about "fair lady and gentleman."

However, when she was a child, she said how and how persuasive it was. The cooperation between the city and the Korean clothing brand team was focused on cultivating the market, and the value of the shops was booming. The value of the shops will rise rapidly. This is like having a beautiful and talented daughter, Bu. The commercial capital operation is in the best condition, not the short-term behavior can be effective. Therefore, we should not only have a strategic vision, but also do our best.

Second "Matthew effects" triggered by innovative thinking

Sales volume ranked the top of the national clothing professional market, Changshu clothing city, such as today's total traffic volume of 300 thousand people, the daily turnover of nearly 1 billion yuan.

Located in the core business district of Changshu Garment City, the fishing City pays great attention to differentiated management and highlights its own marketing characteristics.

To this end, in all the major categories of clothing, the fishing city is mainly attacking the women's clothing market; in the women's clothing market, the city mainly attacks the high-end consumer market, which is 20 years old, -45 years old who attaches importance to the quality of life, attaches importance to the quality of clothing, tastes, pays attention to fashion trends and attaches importance to personal image.

Market segmentation, stress on doing business, doing well, doing fine, doing well, doing well, doing well and doing well, have just gathered advantages, and greatly facilitated the procurement of customers from all over the country. This move not only saved customer's purchasing cost effectively, but also played a positive role in improving the business performance of shopping malls.

At the same time, it will also help improve the popularity and reputation of the fishing City, set up a new image and rapidly increase intangible assets.

It is the distinctive market position that the city has won the first Matthew effect.

The so-called "Matthew effect" stems from a famous saying in the Bible Matthew: "whatever it is, we must give it to him and make him rich."

All that is not, shall be taken away from all that he has. "

In 1960s, Robert Morton, a famous sociologist, attributed this phenomenon to the Matthew effect.

The fishing city introduced the Korean clothing brand on a large scale, expecting the second "Matthew effect" to reproduce the strong demeanor in the market competition.

In the process of creating a wholesale base for European and Korean women's clothing, the existing shops in Baopin city do have a strong atmosphere in Europe and Korea. Among them, the "pure blood" European and Korean brand clothing has accounted for 15%-20% of the total volume. With the 70 Korean clothing brands entering collectively, it undoubtedly greatly enriched the styles, colors and fabric products offered by the Korean clothing brand, and increased the choice of merchants. The influence caused by the overlay will be extraordinary, and the second Matthew effect will be expected.

To this end, a special expert jury has been set up in the city of bait, which has a strict evaluation of the ability and quality of the admission manager. The business approved by the jury has a deposit of 50 thousand yuan per 20 square meters per year.

Individual operators also make exception to the fact that they do not collect deposits. What is valued is their excellent management ability and quality.

In line with these agents, Korean clothing brand operators will open their stores in the future, and salvage city has made a special commitment that the agents who come to the fishing city can send their own personnel, help them to train by salvage City, or provide personnel management, collection and so on from the fishing city. This all-around system service will get twice the result with half the effort.

It is also worth mentioning that the merchants under the line can make use of the network resources of Shi De Wei Group for online sales to improve their sales performance.

It is reported that every year, the fishing city regularly organizes Industry Summit and shopping mall T stage show, releases new products of each quarter, organizes 4 large-scale professional exhibitions, manufacturers docking, and carries out various activities around the mall marketing in a vivid and colorful manner.

In 2011, a lot of promotional activities such as "women's flowers", "anniversary celebrations" and "Mai Ba challenge" were held in the city.

Constantly promoting and deepening the construction of learning organization

Nowadays, the fierce competition in the market of our country puts forward new and higher requirements for the improvement of the quality of the apparel operators and their related personnel.

In this regard, Xia Wei is very advocating the establishment of a learning organization, and constantly promoting and deepening the construction of learning organization.

He believes that in order to achieve sustainable development, the most important thing for Shi De Wei Group is to run a learning organization.

He said with deep concern: "facing the competition pattern of global economic integration, it is imperative to run a learning organization well.

The aim is to change the mental model of employees and the merchants, strengthen the team's learning and share their common vision, increase the cohesiveness, centripetal force and seduction of the enterprise, achieve more personal pcendence, improve systematic thinking, and enhance core competitiveness multiplied. "Xia Wei, who has advanced consciousness, is the leader of founding a learning organization, especially focusing on his own learning and using computer skills than most entrepreneurs Chgaus.

In the interview, I learned that Shi Wei Wei has a bright spot in creating a learning organization.

For example, the group invited the famous Chinese President mentor and Wang Chong, an international education group, to conduct a 3 day training program in Suzhou. The theme is to promote the development of enterprises.

From the aspects of strategic operation, enterprise culture and sustainable development of enterprises, Wang Chong has carried out interesting and interesting explanations from the distance, from shallow to deep, through analysis of cases, and cited by others, so that all 550 people participating in training have felt a lot of benefits.

The series of activities organized by various branches of Shi Wei Wei branch is also commendable.

One representative of the middle school cadres' learning activities every week, that is, the "bosses' school", which has been persisting in the middle school cadres every week in the city of bait, has summoned the merchants of the bait city to learn all kinds of "Courses", so far it has started nearly 100 years, and has been praised for improving the business quality and related quality of the merchants in the.

Xia Weiliang said that his biggest wish is to further strengthen and expand the Shi De Wei Group in the future, and look forward to the development of the "China aircraft carrier", which is able to achieve good and fast development.