Jack Eighth Annual Awards For Chinese Clothing Brands Announced In Beijing

On the basis of inheriting the essence of the past awards, the new award changed and innovating again, and put forward the concept of "annual brand" for the first time. Organizers said that the concept of strengthening the award-winning brand. industry The role of the "model" force is also refined. It aims to add a strong force to the development of China's garment industry by combining the grand prize with the nine annual brands. In the final selection, sketches, Shu Lang, Ray Tibor, Luo Meng, Gloria, Ya Ying, lirang, Pacific bird The nine brands have won the awards of style, innovation, potential, quality, planning, marketing, public, value and achievement of the year respectively. These nine brands are also collectively referred to as the "brand of the year" in 2011.

In addition, with the recent years Chinese clothing industry As well as the development of upstream and downstream industries, as well as the demand and hope of the whole industry for the grand prize, this year's Grand Prix has set up five special awards, namely, promotion, support, manufacturing, commerce and clothing in the "special award" sequence. This year, the Haining Leather City Management Committee, Zhejiang Weixing industry, Jiangsu CHENFENG group, Dalian Wanda Commercial real estate, Guangzhou Tian Chong shoes industry respectively won the above five awards. Organizers said that the "special award" is set up by the grand prize organizing committee according to the current needs of the industry. The awards will continue to change and update, but no matter how the changes are made, the ultimate goal is to help China's original clothing brand develop better and faster.

It is understood that, unlike previous awards, this grand prize has taken on the mission of future change. It will adjust and innovate throughout the series of publicity, appraisal and other aspects, striving to sublimate in fine-tuning, and will continue to advance the direction of the development of Chinese clothing original brand.

In the past seven years, the award has become the highest platform for many garment brands to self examine and interact with each other. It has become the highest honor for clothing brand recognition and pursuit. In the past seven years, 44 brands have won the nomination award and 58 brands have won the nomination awards. Thousands of brands have been mentioned, and their lineup and influence are increasingly strong, which has played an important role in promoting the development of Chinese clothing brands. In particular, the popularity of original brands in the consumer, social and commercial fields has been greatly improved, which has played a positive role in promoting and enhancing their brand image.

This year's "grand prize" is still adhering to the principles of fairness, justice and openness. After nearly three months of nomination and evaluation, according to the three sets of data, such as "business coverage statistics", "consumer survey" and "industry experts survey", the list of awards is put forward, and then the nomination award brand of each award is produced after deliberation by the nominated jury of authoritative experts. The awards mentioned more than 2700 brands, and finally 27 brands were lucky to get the nomination award.

Looking at the list of awards nominations, these brands not only reflect the wind direction of the consumer market, but also reflect the overall strength of the development of China's clothing brand backbone. The evaluation system of the annual awards of Chinese clothing brands always revolves around the principles of market inspection, strictly follows the objective laws of market changes, and provides a platform for "performance" and "recognition" for those clothing brands that are improving and constantly breaking through themselves. At the same time, we dig out those brand names that are striking and promising, and encourage them to stride forward on the road of Chinese clothing brand development.