PU Leather Industry Development: Relying On The Strategy Of Going Global To Become Bigger And Stronger

Although the market prospect of PU leather is broad, there are also people in the industry who are worried that Jinjiang and Shishi's PU leather production enterprises have no advantage in the local consumer market competition.

It is reported that this is because Jinjiang and Shishi PU leather enterprises have high R & D investment, though many varieties and excellent quality, but in terms of production cost, Wenzhou products with volume win occupy a predominant advantage in the market.

Moreover, the PU leather manufacturing industry is a capital, talent and technology intensive industry. The progress of technology shortens the market cycle of products, and whether the PU leather product line can go up in the top of the market and constantly introduce new products depends on this.

However, at present, the PU industry in Jinjiang and Shishi has high technology content in the upstream and downstream industries, while the technological content of downstream product lines is not high, and the labor intensive ones are still the main ones.

In addition, the downstream product line of PU industry has formed the market situation of three pillars of Zhejiang, Guangdong and Fujian. However, Fujian, which is the main body in Southern Fujian, is far inferior to Zhejiang and Guangdong. It only produces PU leather shoes and shoes terminal products, and it is very thin in the PU product family.

For this reason, the experts suggest that PU manufacturers should be sensitive to the direction of the market and should have the flexibility of "seeing the wind and steering the law".

The development process of the PU industry must be fully supported by the government and all sectors of society in order to develop rapidly. At the technical level, it is necessary to establish a PU leather technology R & D center; the government should guide and support the policy; PU leather manufacturing enterprises must also establish industry self-discipline, so as to avoid the industry falling into the fierce competition at the beginning of the industry; at the same time, the development strategy of "going out" should be formulated at the beginning.