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The Success Of The Pformation Of The Industry

2012/7/14 11:06:00 79

OliveDressBamboo Fiber

At 19 o'clock in July 8, 2012, CCTV set up a news network to report on the theme of "Hunan: the pformation and upgrading of small and medium-sized convoys". It has been reported by the Hunan group. In the process of developing the small and medium-sized enterprises in Hunan Province, the company has been docking with new key technologies in the Key Laboratory of the University of Hunan. After more than 2 years of pformation and innovation, the first brand of China's bamboo fiber industry ranks among the top of the adult sales.


Hunan

Olive

Clothing limited liability company, founded by Yang Qiuliang in 2006, is a comprehensive enterprise integrating product development, production, marketing and investment. Its headquarters is located in Changsha, Hunan.

Its production of bamboo fiber towels, bamboo fiber socks, bamboo fiber underwear, bamboo fiber clothing and bamboo fiber bed products sales ranked first in the market.


Through the "school enterprise meeting" organized by the Hunan forestry department specially designed for the deep processing bamboo products enterprises in 2009, the company successfully applied the technology of bamboo fiber fabric developed by the Key Laboratory of ecological textile materials and dyeing and finishing technology of Hunan Institute of Engineering.

Bamboo fiber

The product is not easy to form and easy to pilling.

Yang Qiuliang, chairman of the group, said: "this not only solves the technical problems of bamboo fiber products, but also because at least tens of millions of funds must be invested in building such a high standard laboratory. Besides, we have no professional skills, and two have no experimental sites. It is very difficult for a small and medium-sized enterprise that has just started."


In the process of learning and practicing Scientific Outlook on Development, CCTV news broadcast has made a concise description of the economic development of different regions from different perspectives.

"The most characteristic is the most concerned", which is also in line with the law of value of news dissemination.

As people pay more and more attention to eco-friendly products, bamboo's high-tech innovation and resource reconstruction conform to the consumption concept of the market, and also meet the urgent demand of global environmental protection. The bamboo industry chain of Hunan is just following the trend of the market and becoming the most important part of regional development. With the support of the government, enterprises can make bold decisions and dare to seek new changes in the fierce competition of the market, and seek the core competitiveness in the differential competition.

This is the unique feature of Hunan and its characteristics.

I believe that in the near future, the bamboo industry in Hunan will have greater strides.



Yang Qiuliang, chairman of Hunan


As the concept of green and environmental protection is getting more and more popular, the market demand for bamboo fiber products is increasing year by year, and the sizes of all kinds of brands are increasing. However, the quality of their products has begun to vary. In order to ensure the healthy development of consumers' interests and the regulation of Fan Zhu's fiber industry, Yang Qiuliang, group chairman of the bamboo fiber industry, said: "under the guidance and assistance of government departments, we have developed from Hunan famous brand to China's well-known trademark.

We have developed from a towel to underwear, 5 categories of bedding, more than 400 varieties.

As the saying goes, "first-class enterprises do standard", at present, our company is declaring the bamboo fiber industry standard.


Since its establishment in 2006, olive has developed into a huge system of more than 1000 stores and about 20000000 users in China. It has created a new era of home textile industry and has become a leader in the pformation and upgrading of SMEs in Hunan.

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