Nantong Port Light Textile: Market "Diversification" Strategy And Efforts To Open Up The Domestic Market

According to the statistics of Jiangsu Nantong Inspection and Quarantine Bureau, in the first half of 2012, Nantong Port accepted 64 batches of export goods return declaration, with a value of 2.7012 million US dollars, up 73% and 11% respectively from 37 batches and 2.4488 million US dollars in the same period last year.

Including export Light textile products 26 batches of goods were returned at 820300 US dollars, up 160% and 216% respectively from 10 batches and 259600 US dollars in the same period last year. From the reason of export return, 23 of the 26 batches of export light textile products were returned due to quality reasons, two batches were returned due to inconsistent labels, and one batch was returned due to inconsistent specifications with the order. The varieties involve women's cold clothing, slippers, cotton towels, spunbonded non-woven fabrics, men's pajama covers, rayon grey fabrics and other export products. Among them, 16 batches were returned from Japan.

According to the analysis of experts from Nantong Inspection and Quarantine Bureau, the reasons for the sharp increase of export return batches of light textile products at Nantong Port in the first half of the year are as follows:

First, enterprises are short-sighted and lack long-term development vision. To reduce production costs In order to make profits in the short term, the enterprise blindly pursues output, neglects equipment maintenance, lacks quality awareness, lacks necessary management, and even cheats on work and materials. It is impossible to provide continuous training and effective evaluation for employees, which makes it difficult to guarantee product quality.

Second, the problem of "difficult recruitment" is prominent, and skilled labor is seriously scarce. This year's "difficult recruitment" has become a common problem for labor-intensive enterprises, Textile clothing Foreign trade enterprises are generally underemployed, and the machine opening rate is about 80%. Export enterprises are generally "full" of orders, but they can not meet them, and it is difficult to send out for processing. In the clothing industry, there was a frequent flow of personnel, and there was a shortage of skilled workers and skilled workers, especially this year.

Third, the "small processing group" of clothing has brought potential quality problems. Due to the shortage of manpower caused by labor shortage, enterprises can only complete orders by sending out small processing points, which has spawned a large number of "small processing groups" consisting of 10-20 workers. They are recruited from various enterprises, and their per capita salary has risen from the initial 8 yuan/hour to 15 yuan/hour, without any quality and quantity requirements. At the same time, facing the temptation of high wages and being free from management constraints, more skilled workers in enterprises began to join such "small processing groups", which led to a vicious circle and no guarantee of product quality.

Fourth, customers pass on costs. Some returns belong to OEM products. Since OEM is a design scheme provided by foreign customers, domestic enterprises are only responsible for processing. Most returns are caused by the design defects of customers themselves. In order to reduce costs and losses, customers change process requirements so that enterprises can export after repair. In this case, the responsibility for the return of goods does not lie with the enterprise, and all expenses incurred should be borne by the customer. However, this is not the case. In order to obtain orders for a long time, the enterprise often provides free repair, which is undoubtedly a way for customers to pass on costs.

For this reason, the inspection and quarantine department suggests relevant export enterprises to improve their product safety awareness and increase their understanding of relevant standards at home and abroad; Strengthen the risk prevention of export products and improve the quality of export products; Actively implement the market "diversification" strategy and strive to open up the domestic market.