Adidas'S Withdrawal Effect Spreads, And Chinese Garment Enterprises Are Also Moving Out.

Yangcheng Evening News reporter Sun Jing, intern Li Yiqiao reported: right there.

Shortly after announcing the closure of the only direct factory in China, the Yangcheng Evening News reporter learned from the 2012 Liuhua international garment Festival and the sixth Baima costumes procurement festival that the domestic garment industry has increased the trend of garment factory relocation to Southeast Asia due to increased cost pressures.

And many senior clothing circles in Guangzhou Liuhua business circle appealed that the brand advantage of regional clothing should be enhanced to resist the negative effects brought by the economic downturn.

India manual minimum 250 yuan / month

Earlier, Adidas announced that it will be closed later this year in Huawei.

In fact, Adidas was not the first one to evacuate. As early as 2009, Nike shut down its direct factories in China and removed the production base to Southeast Asia with lower cost.

And Clarks, K-Swiss, Bakers and other international shoe giants are scrambling to set up production lines in Vietnam and Indonesia.

According to Nikkei news reports, Japanese large garment enterprises are also accelerating the shift of production focus from China to Southeast Asia.

At the same time, Chinese manufacturers are making the same choice.

"Now some colleagues have moved their factories to Southeast Asia.

The main reason is that the cost of labor there is much lower than that in China. For example, Vietnam, employing a garment worker only has a monthly salary of 500 yuan, and India has a minimum of 250 yuan / person / month. Bangladesh is about 300 yuan per person / month.

But in Guangzhou, only hire a lathe worker, the minimum monthly payment of 2500 yuan to 3000 yuan, some high-end clothing enterprises should pay 4000 yuan monthly salary to workers. "

Zhuang Zequn, general manager of Baima market and Shantou Mei Xing Clothing Co., Ltd., told the Yangcheng Evening News reporter.

"Some garment manufacturers in Guangdong have gone through the migration process from Guangzhou to Jiangxi to Guangxi, and finally to Vietnam. At present, Vietnam's production cost is at least 30% lower than that of the domestic market."

Bu Xiaoqiang, executive director of circulation branch of China Textile Industry Federation, vice president of Guangdong apparel and apparel industry association and general manager of red cotton international fashion city, told the Yangcheng Evening News reporter.

And Vic President Chen even predicted that by 2015, garment factories in China may be less than 30%.

Consumers turn to Southeast Asia?

to

The challenge for footwear companies is not only the relocation of factories, but also the worry that some consumers are starting to pursue manufacturing in Southeast Asia.

A few days ago, at a number of factory outlets in Wan Guo square, Guangzhou, reporters saw that many consumers were looking for sportswear and sports shoes produced by Nike from Vietnam, Indonesia and India.

"I think the quality is good and the price is very cheap."

Mr. Huang, a consumer, told reporters.

"Many buyers in Hongkong and Guangzhou appointed products to Vietnam when they bought them.

Vietnam is not only a good manufacturer but also much cheaper than the domestic market. "

Bu Xiaoqiang told reporters.

In this regard, relevant officials of Wan Guo Plaza revealed that at present, some international brands sell products from Southeast Asia through factory outlet stores, and the price is about 1/3 cheaper than domestic products. Their strategy is to take a low price route to seize more market share.

Industry says: regional brand upgrading is a top priority.

"However, the advantages of China's apparel industry's industrial chain will not be replaced by Southeast Asia in the short term.

More importantly, China's garment enterprises should accelerate their own brand. "

Guangzhou white horse

The responsible person believes that accelerating the incubation and incubation of brands becomes a top priority.

In order to help garment enterprises expand their brands, Baima actively implemented the strategy of going out, expanding the market in Beijing, Xinjiang, Zhengzhou and Zhuzhou, and organized supply and demand docking activities.

In the domestic 54 textile and garment enterprises released early warning, only five brand clothing enterprises increased.

Bu Xiaoqiang believes that brand enterprises can be seen to have a strong ability to resist pressure.

As the only international textile procurement center in Guangdong Province, the Liuhua business circle now sends 100 tons of clothing to and around the world every day, with an annual turnover of more than 30 billion yuan, which has formed Guangdong's price advantage. The clothing industry of Liuhua business circle is becoming the wind direction of China's clothing industry. "In the current economic downturn, the clothing enterprises and businesses in Liuhua business circle should join forces with the government's platform to build strong regional brands so as to enhance their resistance to stress."