Quanzhou Shoe Enterprises Are Widely Engaged In "Net Edge".

To strengthen the information online, waiting for "family" to "make big enterprises smaller and small businesses bigger" -- the magic power of network marketing is being paid more and more attention by spring enterprises.

Recently, the Summit Forum on the successful marketing of clothing brand revealed that a group of shoes and clothing enterprises in Quanzhou are carrying out a collective action of network promotion.

According to the statistics of the municipal development and Reform Commission, more than half of the enterprises are developing information technology and more than 30 e-commerce information networks have emerged.

Nowadays, 216 springs enterprises have their own enterprise websites and homepages, and nearly 48000 products of 6821 enterprises are waiting for the "husband's family" on the Internet. This is enough for the spring enterprises to launch network marketing.

Shoes and clothing enterprises are the first industry to enter the era of Internet marketing in Quanzhou.

As early as 4 years ago, Anta and Sohu jointly launched the "Anta hundred Athens cheer group".

Since then, TOM online and Alice have jointly opened a prelude to cooperation with TOM shark sporting world. XTEP has allied with the online games such as dragons and dungeon Online, to jointly promote the market and create the first example of cooperation between domestic sports brands and online games companies.

Then, Qipai and NetEase docking, standing at the forefront of domestic wedding clothing marketing.

In contrast, the 360 degree network promotion path is deeper and wider.

It not only attacks the sports, entertainment, software, fashion, military, news channels of QQ Tencent, but also extends to online games.

Along with the Olympic strategy, 360 degrees also organized various interactive activities through the Internet, including sports arms, badminton clubs, wireless clubs, and network alliance stores. This made it the second largest Internet advertiser in the domestic sporting goods industry after Nike.

"We need to believe in the power of the Internet and mouse."

Zhu Yuechang, Professor of Journalism and communication at Xiamen University, said that in advertising media, we must never forget the energy of the network. Enterprises should not only pay attention to the function of network interactive marketing, but also explore more on the platform of choice.

The Chinese Academy of Sciences Annual Report on Internet brand awareness in 2007 shows that NetEase ranks first in the usage rate index of users in the portal website, and takes the first place in the national mail box and photo album system in 77.3%%.

In terms of total traffic and blog users, Sina occupies the first place, and search engine is mainly Baidu's world.

Quanzhou enterprises can choose the most suitable network platform according to their own needs.

Internet marketing quietly upgrading a system called "online fitting room" may give new ideas to Quanzhou garment enterprises.

This system, which combines high technology in Germany, can scan its own shape through a hand-held 3D scanner. After uploading, it can not only help customers to "experience" whether the new clothes are fit or not, but also can see the effect of clothing under different occasions, and complete the virtual "tailoring" dream.

At present, many websites such as excellent service network, and show net have already opened 3D fitting technology, among which there are many Quanzhou brands such as emperor card and del Hui.

At the same time, Shishi CABBEEN clothing brings good news. It has successfully connected with CABBEEN digital 3D fitting system project with PGM Digital Technology Co., Ltd., and if it can be promoted in Quanzhou in the future, it will open up more room for network marketing.

Another brand new promotion comes from the emergence of the online brand club.

For example, the online version of "360 degrees" brand "Olympic Games cheer group"; Qipai and NetEase jointly created a platform for our generation; seven wolves and other brands were carrying out hidden marketing through the official blog.

These new models are witnessing the spread of brand names from the "word of mouth" in the 1 era, the "advertising communication" in the 2 era to the interactive dissemination in the era of brand 3.

NetEase sales director, Gao Chao, said that because of the influence of RMB appreciation, export tax rebate adjustment, continuous rising cost and "quality crisis in China manufacturing" and other factors, clothing and other industrial resources are facing new integration. The Internet can help enterprises to pass the concept of brand to consumers' minds more accurately, and let consumers interact with brands to enhance their brand preference.

Insiders pointed out that network promotion has the characteristics of fast speed and wide coverage. If it can be combined well with traditional media, it will indeed greatly promote the spread of corporate brand.

However, enterprises should plan according to their own realistically in order to truly achieve the purpose of using the network to realize the value added of the brand. If they blindly follow suit, they may also backfire.