The Domestic Shoemaking Industry Suffered A Waterloo, Dare To Ask Where The Future Lies

In the tradition shoes When Yedaphne encountered difficulties in e-commerce development, global shoe giants Nike and Adidas also announced the closure of their own factories in China, all of which reflected the current situation faced by China's shoe industry: on the one hand, the cost of raw materials and labor rose rapidly, and the "Made in China" advantage was no longer, on the other hand, export orders dropped sharply, and international trade disputes continued. China Shoemaking industry We have reached a critical crossroads. How should the domestic shoemaking industry face these difficulties?

In the shoes section on the second floor of Zhengda Square in Lujiazui, Pudong, Shanghai, the reporter saw that it was a bit deserted and there were few customers. Even some new products just launched were advertised for preferential promotion. Miss Chen, the salesperson of this shoe counter, told the reporter that she had sold shoes in this mall for more than a year and witnessed the closure of many shoe brands.

The salesperson of the shoe store told the reporter that several brands, such as Daphne, Aokang, Fuguiniao, etc., had also been withdrawn two months before their listing.

Pan Zhiwei is a domestic company Shoe enterprise When talking about the withdrawal of some brands, he thought that it was basically forced. Now the mall adopts the form of rent free deduction from the turnover. If the store does not meet its expectations, it will be invited out by the mall to absorb new brands. Pan Zhiwei said frankly that the expectations set by various shoe enterprises at the beginning of the year were relatively high, and the result was that the consumption was not satisfactory. The direct result of failing to reach the expected goal was storage. Now many shoe enterprises are facing high inventory.

Pan Zhiwei, the founder of the famous brand of Xicun, told the reporter that a better way to reduce the inventory to a normal level might be to fight the price war and knock down the inventory. So we saw this year that there were wave after wave of price wars earlier. But if your sales volume cannot rise, it must be the decline of profits.

The reporter learned that the current domestic Shoe making enterprises There are three modes of operation: pure processing enterprises, brand operation, and the combination of the two, which has both factories and brands. The most affected ones are pure processing enterprises without their own brands. These enterprises simply receive orders because they do not have their own brands and channels. When market demand drops, it is difficult to adjust.

Pan Zhiwei, founder of Xicun Famous Brand, told the reporter that there might be a big reshuffle in the future, both for production enterprises and market enterprises. The Pearl River Delta has a great influence. We often hear that this company has closed down, and that factory can not continue.

　 Manufacturing industry should participate in international competition in an innovative way

It should be said that China's manufacturing industry has been facing difficulties for more than a day, and the key now is how to find solutions. At the second China Overseas Investment Annual Conference held by the Finance and Economics Channel not long ago, the participants also explained how the manufacturing industry can get out of the predicament and "go out" to participate in international competition. Let's listen to the views of experts.

Zhang Xiaoqiang, deputy director of the National Development and Reform Commission, told reporters, for example, some international high-quality enterprises have become more generous due to the shrinking market and hope to introduce new strategic partners. Some countries in debt crisis have to sell government owned enterprises or some shares of enterprises in order to repay their debts, Many countries are more open and welcome to investment, including Chinese enterprises.

Su Bo, Vice Minister of the Ministry of Industry and Information Technology, told reporters that we should actively build a public service platform to promote enterprises to "go global", help enterprises analyze the international market environment, investment opportunities and possible market risks, vigorously cultivate and develop professional intermediary service institutions, and provide legal, accounting, evaluation, intellectual property and other professional services for industrial enterprises to "go global".

Zhao Qizheng, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and director of the Foreign Affairs Committee, told reporters that "going global" can promote domestic economic development and partially alleviate the contradictions such as insufficient domestic resources and market saturation.

Experts said that domestic enterprises should not only seize the opportunity to go global, but also try international investment methods such as overseas mergers and acquisitions, equity replacement, brand promotion, etc. in addition to traditional investment methods to improve the level of international operations.

Chen Jingwei, chairman of Jingwei Group, chairman of the Chinese Chamber of Commerce in Hong Kong, told reporters that the global economic recovery is struggling, which is changing the original global economic pattern. In this context, if China's economy wants to make progress while maintaining stability, it must continue to unswervingly implement the development strategy of combining "going out" and "bringing in".

Zhong Yu, president of China Enterprise Confederation and China Entrepreneur Association, told reporters that this requires enterprises to seriously grasp the new trend of changes in the international market, adjust their own development strategies in a timely and effective manner, and pay more attention to improving their core capabilities.