Channel Promotion Is The First Step For New Products To Go Public.

Promotions and promotions! Watson, founder of American IBM company (T? J? Watson) said: "technology provides power for enterprises, and sales promotion has wings for enterprises."

When the supply of products in the shoe market is in excess of demand, competition is becoming more and more intense. When the industry is getting weaker and the marketing cost is getting closer to the bottom line of the business, the marketing people begin to think:

Promotion, do or not?

Our answer is: to do! As a marketing way, promotion itself is understandable.

However, enterprises seem to have lost their way on the road of promotion.

The focus of sales promotion is gradually changing to catch up with new changes. Does the enterprise still remember the real purpose of promotion? Yes, the fundamental of sales is a more durable brand vitality, which fundamentally determines how the enterprise can operate a promotion.

This period, let's take a look at those promotions which have been neglected by us, not perceived by us, and let us feel at a loss.

In the past, most of the promotions we saw were holiday promotions and over season product promotions.

In fact, the new products launched every quarter determine the vitality of the brand.

For enterprises, sales of new products will be much easier if they are sold well.

But now most of the new product promotion is still very painful. Most of the established terminal promotions have a simple discount, involving sales promotion policies and pricing system, but few people give enough attention.

Channel promotion -- the first step of new product listing.

The first step of new product listing is to promote sales channels.

To avoid competitors' insight into and attack enterprises,

The implementation plan is generally confidential.

This kind of confidentiality has set obstacles to the promotion of channel promotion methods, and at the same time, the promotion of many shoe enterprises has neglected the importance of channel promotion.

Brand shoe business promotion will develop new products every quarter.

Unlike some classic shoes that have been tested by the market, the market acceptance of new products is still unknown. Most agents, including brand shoe companies, are unable to predict the future of new products.

How can channel providers accept new products, especially new products?

Most of the current promotion of shoe enterprises is based on the futures buyout ordering system, which provides a lot of space for channel promotion.

After the launch of new products, most of them will require regional agents to book a portion of the goods, depending on the size and operation of the regions.

Generally speaking, this kind of new product promotion effect is very limited.

Regarding the promotion of new products, we suggest that the promotion of brand shoe enterprises should start from here and give preferential policies to agents so as to obtain a large number of new orders from agents.

Improve the quality of the order.

In order to promote sales, shoe manufacturers should focus on quantity and quality, such as the total pattern of agents, the ratio of products with different styles, etc.

Only by correctly evaluating the proportion of styles and styles required by various regions can the shoes made by agents be more marketable.

Relax the policy of refund and replacement.

In order to meet certain requirements, the agent with a certain number of orders can provide a looser policy of return than conventional products, so as to reduce the worries of agents.

However, before launching this policy, the promotion of shoe enterprises must be supplemented by the incentive system for the sale of new products, so as not to neglect the promotion of new products by agents.

increase

Advertising fees.

Many shoe enterprise promotions are encouraging the purchase of goods by way of restitution, such as the purchase amount is 100 thousand, and the advertising fee of 3000 yuan is returned.

When launching new products, the promotion of shoe enterprises may promote this method.

The number of shoes purchased should be specified, how much advertising fee will be given, and how much advertising support will be given to new products and regular products.