More And More Textile And Garment Enterprises Devote Themselves To E-Commerce.

At present, in the domestic e-commerce market, the comprehensive business platform represented by Alibaba, HC, Taobao and China apparel network plays a leading role in the early days of the Internet. Their development marks the rise of e-commerce in China, and the popularity of netizens is also rising. More and more enterprises are involved in it. Garment and textile industry Taste the sweetness in e-commerce.

In addition, many users use Baidu, Google and other search engines to optimize keywords, buy competitive ranking, and continuously increase exposure and click to get more orders. Since Google quit China, Baidu has become the mainstream of SEM. In the current Internet development, these two are still leading.

　　 Textile and garment industry has unlimited potential to develop E-commerce

With the continuous expansion of market demand, the clothing and textile industry which is closely related to people's life has also been developing rapidly. However, due to technical and innovation reasons, there is still a big gap between the domestic clothing and textile industry and the design concept abroad. Lan Xiaohua, a network marketing expert who has been engaged in clothing industry research, believes that Internet e-commerce can help domestic garment and textile enterprises to participate in domestic and international competition, and direct dialogue with the international big market will help enterprises to break through the bottleneck of design quickly and realize the upgrading of new materials for technological innovation. Using this new transaction tool such as electronic commerce, we can broaden the sales channels of enterprises, improve the business environment, optimize and activate the entire industrial chain, actively integrate into the Internet trading mode, and make use of the Internet to make the cause bigger by using e-commerce.

　　 Vertical industry portal website will rise and open up golden age.

Peng Yanli, President of China Wool Textile Industry Association, believes that in today's information age, the number of smooth channels of information and information resources determines "life and death and success or failure", especially for the field of garment and textile. The integration and development of all the advantageous resources that we have has set up a complete set of service systems and models. It has many advantages, such as timely and timely publication of information, comprehensive and comprehensive data resources, authoritative information and information, and extensive network coverage. The emergence of the Chinese leftover web in the personalized industry portal website is undoubtedly a shot in the arm for the Chinese garment and textile industry, which is gradually developing and expanding. It will surely play an important role in maintaining the balance of the whole industrial chain and establishing a more reasonable channel for information exchange.

However, with the intensification of advertising competition and search engine ranking competition in the integrated platform station, some enterprises have launched more professional websites, and the clothing and textile personalities represented by China leftover net etc. Clothing customization The website gradually began to rise and became more and more popular in the development of farming. Vertical e-commerce website entry threshold is not high, but the e-commerce market is still not a mature market. Lan Xiaohua, a clothing brand marketing expert, thinks that whether the comprehensive or professional electronic website, its single garment product profit margin is not high. Bulk purchase requires a certain amount of capital and has strong financing needs. Therefore, it is not easy for small and medium-sized garment enterprises to develop. How to maintain customer loyalty and product cost control, logistics cost control, product personalization are the issues that e-commerce websites need to consider.

The wide application of e-commerce in China's garment and textile industry has made a strong contribution to the development of the industry. With the arrival of the eighteen largest 12th Five-Year plan, China's garment and textile industry will also enter a stage of rapid development. In the next five years, the total output value of the industry will reach or exceed five trillion yuan, with an average annual growth rate of 15%. In the next five years, the application of e-commerce in China's garment and textile industry to develop the market will become the mainstream trend of the sustainable development of the industry.