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Jimo Industrial Chain Docking Conference Held Successfully In Qingdao, Shandong

2012/11/13 18:04:00 25

JimoTextile And ClothingBrand Building

 

Recently, China (

compound surname

The international fashion season textile and apparel brand cooperation and industrial chain docking Business Association (hereinafter referred to as "trade fair") was successfully held in Qingdao, Shandong.

The Council has made bold innovations in integrating high-quality resources at home and abroad, and implementing deep services.

At the same time, it is also the Jimo municipal government to create 100 billion industries in Jimo textile and clothing to further enhance Jimo.

Textile and clothing

Important measures of industrial influence.


 


Gao Yan, Deputy Secretary General of the China clothing association, said that the trade fair invited more than 110 service agencies and brand enterprises to participate in France, Italy, the United States, and inside and outside the province.

The exhibition area is about 10 thousand square meters, and there are 300 business meetings and conferences.


In addition, in order to enable the effective introduction of resources, the fair also launched three thematic day activities, namely, "brand building day", "technology innovation day" and "channel development day". A total of 10 domestic and foreign expert series lectures were launched.

brand building

Related, international core technology discussion and 28 shopping malls docking enterprise channel expansion and so on.


Zhang Li, vice president of the China Textile Industry Federation, said that the consortium gathered resources at home and abroad to tailor partners for the enterprises, bringing the business opportunities of "one to many" high efficiency docking and cooperation.

In terms of textile and apparel industry in Shandong Province, its brand building has initially formed a working mechanism, social atmosphere and policy system that are conducive to brand development. The awareness of brand building has been constantly enhanced, and a number of excellent brand enterprises such as Lu Tai and Ruyi have emerged.


But on the whole, there is still a certain gap between Shandong's clothing brand and international brand and domestic famous brand. Brand building and industrial development status are still not commensurate, and there is no brand with strong influence.

Therefore, we should speed up the pformation of OEM enterprises, accelerate the brand building and expand the domestic market by integrating their own resources and deep cooperation with mature brands at home and abroad.

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