Brazil Shoe Companies Beat The Chinese Market

As the third largest shoe producing country in the world, Brazil There are few counters in Chinese shopping malls. A few days ago, the footwear industry in Brazil led its footwear companies to China to find their destination. China's huge fashion consumer market has been listed as a target for Brazil enterprises.

China has great potential in the market. Although the market share of shoes in Brazil is low, there is no room for survival. After entering the market, we can avoid the setbacks of early cultivation.

Brazil shoe companies beat the Chinese market

Recently, Brazil footwear industry The Association (Abicalcados) has led eight famous shoe brands in Brazil in the form of collective participation in the third Top SFA (Beijing international brand shoes and accessories exhibition).

Reporters at the scene, the exhibition site was built into the "Brazil living hall" concept hall, while displaying shoes and Brazil cuisine, red wine and performances, this is obviously different from traditional exhibitions.

Korbes, director of international project of Brazil Footwear Association, said: "we are participating in Top SFA, looking for trade partners. On the one hand, we hope to use this platform to bring Brazil's culture to China. We plan to bring 5 new brands to enter the domestic market every year. In March, we will hold the Brazil fashion exhibition in Beijing. Besides shoes, there will be jewelry and clothing brands. "

It is reported that the footwear industry in Brazil ranks third in the world, with more than 8000 factories in its domestic market, and the export of footwear products ranks eighth in the world, and its products are exported to more than 140 countries and regions in the world. In 2010, it has achieved an increase of 1 billion 500 million US dollars.

Brazil famous shoe shoe brand St e Phanie Classic official said, at present, the brand hopes to enter China through the mode of agents, so that not only can reduce costs, but also slowly become familiar with the market, gather consumer information, and lay the foundation for the future independent entry into China. However, the speed and location of the specific shops depend on the recruitment of agents.

Improving the layout of Asia by entering the mainland

In fact, Brazil footwear products have already entered the Asian market, including Japan, Singapore, Thailand and other countries, as well as China's Hongkong, Taiwan and other regions. The purpose of improving the overall layout of the Asian market is obvious.

China has a large population, and footwear products are essential products and consumables for people's lives. The domestic market has the advantage of large base. Brazil has already regarded the Chinese market as a key area for its future development, and will seek more cooperation in the future. Korbes is confident of the future development in China.

A shoe shoe brand official in China said that the competition in the shoe market at home is very intense. The intensity and frequency of discount from the shopping mall can be seen. Brazil, as a latecomer in this market, is very difficult to enter the market quickly and get good results.

In this regard, St e Phanie Classic brand related responsible person said, "the potential of the Chinese market is very large, although our market share is very low, but it does not mean that our living space is very small." On the contrary, it is a setback for the market to mature before entering the market.

Design and comfort

Game as a problem

All along, comfort is the ultimate demand of consumers for shoes, but many female consumers find that many beautiful shoes become the burden of feet.

Song Xudong, general manager of Beijing Dong Jin and Sheng Trading Co., Ltd., said that the demand of domestic consumers for shoes has changed. From the emphasis only on appearance to comfort, those brands that only focus on design and ignore quality are far away from consumers. If you want to have a place in the increasingly competitive market, comfort and style must have both.

See how to make shoes perfect. Design At the same time, taking comfort into account has become a topic of deep thinking at home and abroad. Insiders suggested that Brazil footwear brands should enter the Chinese market collectively, and should make more efforts on the combination of comfort and beauty.

Extended reading

Brazil Footwear Association (Abicalcados), founded in April 1983, is the producer of footwear industry in Brazil. It is also recognized as the largest footwear association in the world. The association has provided strong support for the promotion of leather shoes, and has established a communication bridge between public organizations and private organizations.

A major activity of Brazil Footwear Association is to promote Brazil footwear products all over the world. The association is responsible for coordinating and supporting overseas member enterprises to participate in international activities in the name of Brazil Footwear Association. In collaboration with the Brazil trade and Investment Promotion Association (Apex-Brasil), it has launched a series of activities aimed at expanding the export volume of Brazil footwear products, separating export destinations and improving the global market share of Brazil footwear products.