Exclusive Interview With Marketing Director Li Yuanjun

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< p > Mibane (M1BANU) is one of the main brands of Hongkong free point < a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a > limited. The company was founded in 1998 in Hongkong, the fashion capital of Asia. It is a clothing Brand Company with design, production, sales and management as a whole, specializing in fashion apparel terminal services.

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< p > during the Humen trade fair, the reporter had the honor to interview the marketing director a href= "//www.sjfzxm.com/pioneer/" > Mr. Li Yuanjun < /a >.

He told reporters in detail about the current operation of the brand and the development plan in the coming period.

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< p > reporter: would you like to introduce the brand of lower rice bar? < /p >

< p > Mr. Li Yuanjun: Mibane (M1BANU) is a lifestyle clothing brand positioned in the fast fashion of the city. The consumer body is mainly targeted at 25~35 years old, urban women who are sensitive to the quality of life and are sensitive to fashion and fashion. They have a unique understanding of life and an extraordinary aesthetic standard, and at the same time have strong economic purchasing power.

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< p > the brand of "michanin" promotes the "free life, changing attitude from me" to the rapid popularization of the international trend and the rapid popularity of the European and Korean winds, and quickly integrates the clothing of the European and Korean wind into the Chinese market, so that more Chinese women can dress more personalized, fashionable and more varied at a faster and generally acceptable price.

Our slogan is "let women around us become more beautiful"! < /p >

< p > reporter: < a href= "//www.sjfzxm.com/news/index_c.asp" > Mi ban Ni < /a > positioning for fast fashion, but there are also several well-known brands in China are also living in fast fashion. What is the difference between Mibane and them? < /p >

< p > Mr. Li Yuanjun: from the point of product design, the products of micaban are designed according to the characteristics, styles and styles of different fabrics, emphasizing the perfect combination of material, detail and profile, fine workmanship, fashionable movement, good at mix and match effect, and obvious individualization characteristics. In terms of product production, the production cycle of most brand clothing is six months or even longer, but the production cycle of mban is just half of their time.

This determines that our products will keep up with the international fashion. From the commodity category, michunia covers jackets, dresses, shirts, cotton padded clothes, down garments, fur, denim, woolen coat, windbreaker, women's shoes, handbags, hats, scarves and so on.

We develop more than 500 styles every quarter.

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< p > most other brands are ordered four times a year, while Micah ban has twelve orders a year.

That is to say, ordering once a month will update more than ten or even more new items per week, which ensures that our new products will be delivered to consumers in the fastest speed for their selection.

In addition, our products are changeable in style, rich in category and beautiful in color. Each product is an independent fashion element, and it can be arbitrarily combined, split and pformed among different elements.

It can fully satisfy the characteristics of our product consumer groups, most of them are 80, 90, who pursue individuality, pursue self, and be independent and confident.

Therefore, it is no wonder that a consumer buys more than ten clothes at one time in our shop.

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